User experience is crucial for converting leads into customers using your business-to-business website. Here’s a list of the top 5 mistakes to avoid when creating or maintaining a successful B2B site.
1. Don’t Ignore Usability
When a customer realizes a site is not optimized for their mobile device or tablet:
Solution: Implement responsive web design to optimize your viewers’ experience on every device.
2. Don’t Make Valuable Information Hard to Find
When a user can’t figure out what your company does or how to buy your services:
Solution: Post valuable, informative content on your homepage and provide plenty of calls-to-action and opportunities for visitors to click through your site.
3. Don’t Post Content That Is Not Search Engine Optimized
When your site doesn’t show up in search results:
Solution: If your website does not appear in search results, it may as well not exist. Using a combination of social media and long-tailed keywords can help increase your ranking and maximize your marketing.
4. Don’t Forget to Update Your Site
When your website hasn’t been updated since 2003:
This is such poor practice it deserves a double GIF.
Solution: Update your site and content regularly. Additionally, update social media and blog posts daily, if possible, to engage potential customers and maintain relevancy.
5. Don’t Neglect Leads
When a lead chooses another service over yours:
Solution: Cry. Then pull yourself together and implement an aggressive lead nurturing campaign, interact regularly with customers and leads, and rejoice that you will never feel this sad again.