There are many ways to lead an organization and as a leader you may have a certain style, but with more than one way to lead efficiently, it comes down to the qualities you possess. It’s easy to become overwhelmed with tasks at hand, project deadlines, endless meetings and financials to review. As a leader you must have a vision and sound decision-making skills. If you think about it, you see these skills are also equally important in making your marketing organization a market leader as well.
I’ve outlined seven traits business leaders should possess for strong business development to effectively achieve desired organizational goals.
1. Possess Integrity.
Just like your business and the employees you hire are a reflection of you as a leader, the marketing organization reflects back on the quality of the business promoting it. If the foundation of your business is built with honesty and values ethical behavior, then it will show through in your marketing.
2. Be Strategic.
A successful business requires a comprehensive plan formed by well thought out decisions to benefit the company. So does successful marketing. A great marketing program can effectively develop and execute a strategic plan to achieve optimal growth and increase revenue. Consistent evaluation of this plan is critical to determine the need for modifications and to remain competitive.
3. Have Passion.
Passion and vision go hand in hand, as a leader you must be passionate about what you do and as a marketer you need to have passion for the products and brands you help support. If you are passionate your quality will be greater and you will have a more successful marketing program.
4. Maintain Open Communication.
For leaders of organizations, it’s essential to identify the most effective method for communicating with employees to ensure everyone is working toward the same goal. Your consumers want the same thing! Give them avenues to engage with you and your brand. They will appreciate the fact that you are not taking them for granted.
5. Properly Assign Tasks.
As emails, tasks and deadlines accumulate it’s wise for leaders to identify the strengths of their employees and properly delegate tasks to achieve desired results. Marketing has evolved to this point as well. Not only do you have to pick the right employees, media and channels, but you must select the proper tools to let you promote, monitor and engage with your customers. Marketing automation (HubSpot, Marketo, etc), email systems (iContact, MailChimp, etc), web analytics, and performance dashboards all have a tremendous impact on the growth of your business and the ability for a marketing organization to scale.
6. Be a Motivator.
Employees and customers sometimes both need a little motivation. Take the time to engage in a broader conversation with your customer base to learn about how they view your product and use that to make your marketing even more powerful.
7. Have Commitment.
As a leader there is no greater sign of commitment to employees than leading by example. Running a marketing program requires the same discipline. Create a campaign but don’t forget about the other assets and products you have to support. Layer campaigns with ongoing demand generation to go after both inbound and outbound leads. If you can commit to a certain level of activity your goals will be easier to achieve.
Leadership is about guiding a team toward achieving a common goal. Successful marketing leaders are able to exceed personal and company goals through the application of these personal leadership traits in their marketing organizations as well.
Which of these traits do you feel is most important in a successful marketing program?