We’ve all been there – your deadline is approaching and you stare at your blank screen hoping that the words will magically appear. Panic sets in and you become increasingly discouraged and frustrated. You have been bitten by the notorious Writer’s Block bug. Have no fear; there are several ways that you can overtake this pesky critter…

Public Relations is a strategic and cost-efficient way to gain attention for your small business. Effective PR yields media exposure and can gain your company credibility, which will ultimately set your business apart from the rest. There are many PR tools at the disposal of small businesses. These tools, or tactics, are the nuts and bolts of any PR project. Whether your company is simply announcing a new leadership board or completely rebranding its image, there’s a PR tactic suitable to promote the message…

As you may know, press releases greatly help with Search Engine Optimization (SEO) and work well to increase your ranking on search engines like Google and Yahoo. However, it’s important to get the most out of your press releases by further optimizing them to be better noticed by search engines. With the large amount of press releases distributed everyday, search engine optimization is a tool we can use to set our news apart. When done right, Press Release SEO can increase search ranking to provide…

In honor of Saint Patrick’s Day next week, the team here at Pyxl has been thinking of ways to find that pot of gold at the end of the rainbow! Like many organizations, one of our biggest goals is to engage our key audiences in a meaningful way, and connecting with the right people is that pot of gold we’re constantly seeking. One of the most effective ways we have been able to do this is via Twitter. With the right attitude and a little careful planning…

Social Media Releases are becoming ever so popular because they offer an open and innovative way for organizations to publish news. SMRs have the ability to make news more interactive and engage the public in dialogue about an organization. However, it is important to note that SMRs cannot replace traditional press release; they can only compliment them. As PR 2.0 industry opinion leader Brian Soils said in his blog about SMRs…

Social media has become one of the most useful ways to reach the public. However, with more and more social networks emerging, it can sometimes be difficult to manage your time across multiple mediums. Here are a few integration tips to help get the most out of your time online…