Let’s face it: no matter how good your marketing is, you can’t affect what stage consumers are at in the buying process, especially when we’re talking B2B marketing, so the question is: how can you ensure your brand will be top-of-mind when it is time to make a purchase? By creating a comprehensive digital demand generation strategy!

This inbound marketing approach adds value to current and potential consumers with relevant content that helps them make decisions in the buying process while further educating them on your business, product or service. It provides an effective method to nurture leads until they’re ready to become customers, ultimately increasing sales.

Here’s how it works… Read more →

Content marketing is something we do a TON of for clients here at Pyxl, and it’s because it really works…but only if it’s done right, of course.

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Last week was my third (and final) time serving as lead organizer of Social Slam, an annual social media conference that’s turned into one of the most talked about social media conferences around. We were even the second most popular trending topic on Twitter this year! Of course, it’s been tons of fun to plan and grow over the years, especially with such an amazing team, but all good things must come to and end (for me at least), and luckily, Social Slam will continue to go on (hope to see you all there next year!).

That said, this year was full of tons of great content, so much so that it’s hard to compile into one blog post, but I’m going to do my best… Read more →

This is the third post in our department recaps following Pyxl’s visit to South by Southwest Interactive. Today, Nicole, Director of Digital Communications, shares 6 tips from one of her most memorable sessions…

At Pyxl, we work with a lot of B2B companies on digital and social strategies, as well as implementation, so I was excited to attend B2B Social Marketing: Blazing New Trails – featuring marketers from Salesforce.com, Cisco and Xerox – at SXSW this year. Read more →

In the past few years especially, blogs have come to the forefront of media. On WordPress alone, over 397 million people view more than 4.1 billion pages each month, so it’s no surprise that brands around the world are trying to tap into niche blogs to spread the word about their businesses.

You may or may not know this about me, but in my spare time, I’m a wedding blogger (of a top 100 wedding blog, might I add), so I get TONS of pitches everyday from brands looking to get me to write about them on the Plunge Project. That said, the vast majority aren’t doing it very well. Read more →

In the wake of the Aurora, CO shooting tragedy during the midnight premiere showing of The Dark Knight Rises on July 20, people have taken to social media platforms to sound off on their feelings surrounding the event, updates on the future trial for James Holmes and some even posted footage from the horrific scene. However, some posts have been off color, insensitive and what most would consider “too soon.” Read more →

As a moonlight wedding blogger, I think I have an interesting perspective when it comes to public relations; I’m both a PR girl AND a member of the media, so I get to see both sides of the coin on a daily basis. In fact, I truly believe blogging has helped me in my own media relations.

That said, I definitely see my share of horrible pitches. I’ve made a hobby of responding to the culprits of this bad practice, but I decided I wanted to go one step further and use my experience on the receiving end to teach some important lessons to my fellow PR pros. That’s why I’ve decided to start this series — aptly named “Pitch, Please” (thanks to Jody Collins for the great name idea!) Read more →

As if he wasn’t already, Mark Zuckerberg is now a very famous man. Between his wedding, birthday and the official IPO of Facebook, May has been a busy month for the California native billionaire. So what’s the big deal about Facebook’s IPO? It certainly isn’t the first social media stock to go public, but it is the largest. Starting at $38 at opening and now down 24% to $29 per share, some consider Facebook’s shining moment a flop. Now shareholders are suing Facebook, Zuckerbeg and its underwriter Morgan Stanley stating that they concealed a severe reduction in revenue growth forecasts. According to Stanley, this will be due to an increase in Facebook app and mobile users as opposed to traditional PC users. So how can the public wrap its mind around Facebook going public? Read more →

Just a few years ago, social media was new, and brands jumped on the bandwagon with no real plan for how to use it or how to measure it. Fast forward to 2012, and social media is serious. Now, it’s not just about creating a Twitter account and seeing what happens. It’s about real strategy and ultimately tying social media investment to the bottom line. Read more →

There are lots of things I learned during my time as a PR student at the University of Tennessee, but none I use more than my attention to detail when it comes to grammar. As Pyxl’s resident copy proof-er and someone who’s managed interns for a couple years now, I see a few common mistakes often, so I thought it would be great to highlight them here. Read more →