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PR & Social Media »
A blog is still the most important social medium for small businesses. It is here that you prove yourself and your company as a thought-leader, gain trust and relate to your visitors on a deeper level than promotional text on a website ever could. I have compiled a few frequently asked questions that small businesses ask about blogging…
PR & Social Media »
With Facebook’s many security issues and privacy leaks, more and more users are saying Goodbye to Facebook and taking an axe to their accounts, as their fears of private information being released with out warning increase. With unclear default privacy settings and confusing classification of personal information, many have had enough. And the leak of Mark Zuckerberg’s insulting IMs may have pushed users over the edge. Will enough people start saying sayonara to Facebook to make it obsolete?
PR & Social Media »
The social media space is consistently changing, and it can often be hard to stay up-to-date with what’s new and what’s coming. If you’re feeling lost, Pyxl can help. Here are the latest updates, changes and improvements involving Facebook. Facebook continues to grow, and with that it is introducing new ways to engage and integrate with the rest of the web with features such as Q & A, Facebook Like and Page Stats…
PR & Social Media »
The social media space is consistently changing, and it can often be hard to stay up-to-date with what’s new and what’s coming. If you’re feeling lost, Pyxl can help. Here are the latest updates, changes and improvements involving Twitter. Twitter, along with third-party companies, have been rolling out new tools, platforms and announcements already this quarter, including meta data, the anywhere platform, promoted tweets and more…
Branding, PR & Social Media »
Imagine a marketing exec skipping around like Charlie from Willie Wonka and the Chocolate Factory singing that they have the golden ticket, well break out your hat and tweed jacket because here it is — interactivity. It stems from the gold rush of social media. Where companies gushed over the ease of interacting with their customers and potentials and actually being able to ask, “hey, what do you want?”…
PR & Social Media »
Twitter is a great starting point for building relationships, as Sarah Evans voiced at IzeaFest “the best time to build a network is when you don’t need one” and Twitter allows you to do just this. It enables you to engage in conversations and share with people who are in your industry and like-minded. Chances are you would have never had the opportunity to meet these people if it weren’t for Twitter. But don’t let it stop there, the best way to reinforce your network is to keep in contact, meet in person and build relationships.
PR & Social Media »
Twestival local is a twittified charity run encouraging people in communities from across the country to organize local charity events powered by Twitter. Knoxville’s Twestival event organized by Knoxville Overground, Knoxville Social Media Association and Knoxville Social Media Club, is being held September 10 at the Knoxville Zoo. The organizers used Twitter to promote the event and gain community involvement…
PR & Social Media »
The other night at the SMCKnox Launch Party someone asked, “What is more important: Search Engine Optimization or Social Media Optimization?”
I have heard this question before so I thought that I would weigh in with my opinion on the matter. While I think both are important, I think it is an easy answer – the optimization of Social Media.
Granted, I may be a little bias being a large advocate of social media, however, I have also had my experience in SEO. I think that a company’s ability to engage and …


