The Pyxl team was really excited when we were approached to be involved with the Every Child Outdoors – Tennessee Coalition (ECO-TN). The project let us provide some value to a great group of people that are working to ensure that kids everywhere are able to get outside and experience nature – regardless of income, location or any other factor that might make that more difficult for them….

Outdoor advertising, like any marketing expense, needs to be evaluated along its potential ROI. Billboards have been having a bad time of it lately because their ROI was not perceived to be valuable. And frankly, rightly so. They were over priced, and it was hard to gauge their effectiveness. In the past, you would put a billboard up and then just walk away and hope it worked. That was then. Now, due to the slow economy…

Video projects that would normally cost thousands of dollars for one clip can be shot starting at $350 and up using our basic self service model, or add in T&E and you can have someone do it for you. And the quality is still good! Why has the price dropped so much? Here we have debunked the 3 biggest myths about business video in the digital age…

Countdowns on websites can be really cool. They can help build excitement and get people to return on the big day. However, they can be just as annoying if they don’t actually mean anything. If you are going to use a countdown function for an announcement on your online property, then make sure it happens when it is supposed to…

People have a hard time wrestling with how to make their website do everything they need it to. It needs to accurately present the company or brand in a way that is appealing and easy to navigate. Although, I must confess the more sites I go to the less I think people are really considering how their visitors can navigate their web property! But, that’s a topic for another day. Your website is used as a 24/7 resource. It allows customers to buy products, download…

On Saturday, the Pyxl team took part in the StepOut: Walk to Fight Diabetes event at Concord Park in Farragut. The Pyxl team was out in full-force and wearing our new Pyxl t-shirts to support the cause and support our team members who have diabetes. The weather was a bit chilly Saturday morning, but there was a great turnout for the event and lots of people there doing their part to raise money for diabetes research and community…

What are your marketing dollars being used for? With budgets being tightened notch by notch over the past 12 to 18 months, many companies are continuing to look for creative ways to save money without the proverbial ‘shooting themselves in the foot’ by cutting their marketing budgets too much. Now I know there are a lot of lists out there telling you what to do, well I decided to take the opposite approach and tell you some of the things we think you shouldn’t do…

At Pyxl, we have been working hard for the past several months with the Knoxville Challenger board for the USTA professional event. We have been working to increase awareness around the event through social media and public relations and to make all the marketing materials look as great as possible by using our fantastic design team – and all of that hard work is starting to pay off. The event, which has hosted players like Andy Roddick, James Blake and Leyton Hewitt as they grew as professionals, has raised over …

Pyxl team members are working to help local charities, despite the downturn in the economy. With the slow economy, many local charities are hurting as resources become more scarce and the needs of the local community are growing. One organization familiar to everyone is the Salvation Army, who has excellent local and national programs. The Salvation Army has been in the news recently working hard to raise funds to continue to help the local community. Due to their hard work, they’ve been chosen as the beneficiary of the 2009 Knoxville …

Building a good website is more important and in depth than what a lot of people seem to think. It’s about more than just having a presence online – it’s about having a site that provides value and does its job effectively. It’s no different than any other piece of the organization and should be reviewed carefully to make sure it is pulling its weight. After working with a variety of clients using all sorts of different marketing methods, one rule holds true across the board: your website can either …