Blogging is a crucial piece of your digital marketing strategy. For businesses and marketers looking to promote their company, product or service, blogger outreach is a great opportunity! This cost-effective approach lets you build relationships with experienced, influential bloggers and delivers results that further generate brand awareness.

Connecting with just the right blogger not only increases visibility exponentially, but also opens the door to countless relationships with industry related readers who trust that reputable source. However, developing an effective blogger outreach program can seem like a daunting task.

To help jump start your blogger outreach program, here are six tips you can use when connecting with bloggers. Read more →

Did you know that mobile browsing is expected to surpass desktop-based Internet access over the next three to five years? With the use of mobile devices on the rise, specifically smartphones and tablets, it’s important to consider a mobile-friendly website, especially if SEO is essential to your digital marketing strategy – and it should be.

We’ve outlined a few ways responsive sites can improve SEO: Read more →

We’re excited to announce our upcoming FREE live webinar, “The Case for Responsive Websites: A Guide to Creating an Optimal Viewing Experience” on Thursday, June 27^th at 1:00 PM EDT. With over one billion smartphone users worldwide, mobile browsing continues to drastically increase, furthering the demand for a positive digital experience. Without knowing the next visitor to your site or the device they will be using, you can’t risk not having a mobile optimized site that gives consumers the ability to easily research and make purchases. Read more →

No one likes to admit they made a mistake, especially at work, but mistakes are bound to happen. They provide an opportunity to learn, can strengthen your skill set, and help you become a better designer by making you more aware. As a designer experienced in both freelance work and actively employed by a digital marketing firm – the key is to learn from your mistakes and teach others.

I’ve listed five common mistakes designers tend to make; hopefully sharing these will help you avoid sticky situations.   Read more →

Let’s face it: no matter how good your marketing is, you can’t affect what stage consumers are at in the buying process, especially when we’re talking B2B marketing, so the question is: how can you ensure your brand will be top-of-mind when it is time to make a purchase? By creating a comprehensive digital demand generation strategy!

This inbound marketing approach adds value to current and potential consumers with relevant content that helps them make decisions in the buying process while further educating them on your business, product or service. It provides an effective method to nurture leads until they’re ready to become customers, ultimately increasing sales.

Here’s how it works… Read more →

Did you know that roughly 46% of Internet users rely on social media when deciding to make a purchase? When current or potential customers enter keywords to find your company, product or service, it’s crucial for your business to show up on the first page of the search results. Developing a strategic marketing plan that combines social media and SEO can help you overcome this growing challenge.

Social media can be used to influence SEO by increasing ranking and building inbound links. I’ve listed five helpful tips that will show you how social media and SEO work together to produce an effective marketing strategy. Read more →

With a significant increase in both tablet and smartphone sales compared to desktop purchases, and the projected rise of mobile web use over the traditional desktop by 2014, mobile browsing is expected to surpass desktop-based Internet access within the next three to five years. Internet users are visiting your site from a variety of browsers and devices. Since you can’t predict who your next visitor will be or which device they’ll be using, companies should consider a responsive website — offering consumers versatility to conduct research and make purchases while on the go.

Reach your target audience effectively on the devices they use by developing one site that is compatible for all devices, which will help to deliver a positive digital experience, rather than creating device-specific sites. Want to learn more about responsive web design? Check out our most recent infographic: Read more →

We’re excited to share our newest eBook, A Guide to Responsive Web Design, aimed at helping marketers better understand what it is and how it works. Additionally, our eBook covers what you need to know to be able to design and develop this approach to the web. A responsive site provides users with one website that seamlessly adapts and delivers an optimized viewing experience across a variety of devices consumers are using. Did you know 40% of Internet users prefer visiting a competitor’s site instead of using a website that isn’t optimized for their mobile device? Read more →

Content marketing is something we do a TON of for clients here at Pyxl, and it’s because it really works…but only if it’s done right, of course.

Read more →

Branding is so much more than just a logo, tagline and color scheme; it’s the mission your business stands for, it creates value and is a driving force to connect with your audience. A digital brand lets current and potential consumers identify with your business on the World Wide Web. With so many new brands available and countless communication channels, a strong brand is vital in today’s digital age given the increasing options consumers are exposed to.

So how do you create a brand that stands out above the rest, keeps customers coming back and draws in a new crowd? We’ve outlined five tips to help make your company’s digital brand successful. Read more →