Let’s face it: no matter how good your marketing is, you can’t affect what stage consumers are at in the buying process, especially when we’re talking B2B marketing, so the question is: how can you ensure your brand will be top-of-mind when it is time to make a purchase? By creating a comprehensive digital demand generation strategy!

This inbound marketing approach adds value to current and potential consumers with relevant content that helps them make decisions in the buying process while further educating them on your business, product or service. It provides an effective method to nurture leads until they’re ready to become customers, ultimately increasing sales.

Here’s how it works… Read more →

Did you know that roughly 46% of Internet users rely on social media when deciding to make a purchase? When current or potential customers enter keywords to find your company, product or service, it’s crucial for your business to show up on the first page of the search results. Developing a strategic marketing plan that combines social media and SEO can help you overcome this growing challenge.

Social media can be used to influence SEO by increasing ranking and building inbound links. I’ve listed five helpful tips that will show you how social media and SEO work together to produce an effective marketing strategy. Read more →

In today’s digital age, businesses understand the power of using social media to enhance their marketing strategy. Social media allows us to reach and engage with current and potential customers, as well as promote products and services. Just as quickly as technology changes, so does social media.  We’ve posted helpful tips on how to maximize your social media – what we haven’t done is offer advice on what not to do. Read more →

Pyxl is happy to announce the launch of a newly designed responsive website for TEAM, an organization that has brought churches and ministries to communities all over the world for more than 120 years! TEAM recruits, trains and sends missionaries to work in more than 155 ministry initiatives that include community development, healthcare, business, linguistics, sports and education in 38 ministry areas worldwide. With an increase in internet users, TEAM experienced some frustration adjusting to the challenges of reaching today’s future missionary. That’s when they sought Pyxl’s help. Read more →

Have you ever hit a brick wall with blog content or expanding your audience reach? Marketers tend to spend a lot of time on ranking for general keywords, and as time passes by they realize that is what everyone else is doing, including the competition! Placing an emphasis on long tail keywords might be your solution. These keyword phrases are the foundation of what your website is built on and helps search engines understand the purpose of your content.

Quality long tail keywords have less competition, are easier to rank, increase traffic to your site and drive qualified traffic, resulting in higher lead conversion rates. Let’s look at the difference between general and long tail keywords, then jump into specific how-to’s. Read more →

Do you remember the days when outbound marketing initiatives such as direct mail, flyers and media advertisements were the best way to reach your customers? Companies are realizing the need to shift their marketing approach to reach on-the-go consumers. Gone are the days of traditional outbound marketing and in are the days of inbound marketing, or digital demand generation.

With a digital demand generation approach, marketing efforts are geared toward creating awareness, educating the customer and ultimately generating leads. Successful inbound marketing campaigns have three distinct characteristics: Read more →

Pyxl’s first-ever live webinar, – “Measuring Digital: How to Track Digital Marketing & Quantify ROI” – presented yesterday by founder Brian Winter, was a great success! Attendees discovered how consistent measurement and refining their marketing approach produces results. They also learned how to develop an effective digital marketing strategy using the Seven Steps to Measureable Success, an approach aimed at identifying, capturing, engaging and converting marketing leads into sales results to deliver a higher ROI. Read more →

This is the third post in our department recaps following Pyxl’s visit to South by Southwest Interactive. Today, Nicole, Director of Digital Communications, shares 6 tips from one of her most memorable sessions…

At Pyxl, we work with a lot of B2B companies on digital and social strategies, as well as implementation, so I was excited to attend B2B Social Marketing: Blazing New Trails – featuring marketers from Salesforce.com, Cisco and Xerox – at SXSW this year. Read more →

As we continue our individual department recaps following Pyxl’s visit to South by Southwest Interactive, Art Director Kervie shares seven helpful tips and four best practices from his favorite session….

“Brainstorming Technology First,” presented by Will Turnage

Successful online experiences require seamless integration of great ideas and solid execution by members of a project team. The objective of the presentation was to show attendees how to approach brainstorming for new ideas, products, campaigns and services by considering the specific type of technology for targeted users at the beginning stages of planning. To effectively achieve a memorable project or product take a look at Turnage’s helpful tips and best practices: Read more →

Did you ever think a six-second video could enhance your digital marketing strategy? A new mobile app called Vine, brought to you by Twitter, is a video-looping service that lets you create and share videos with current and potential customers.

Companies looking to maximize creativity and offer a quick visual have become a driving force behind Vine’s momentum. So how can Vine videos fit into your digital marketing strategy? Read more →