10 brands spent big bucks creating their new images. However, each rebrand was met with disappointment and consumer backlash. Why? Aside from the fact that many people become attached to classic brand imaging, many of these “rebrands” were nothing more than a new name and logo, and that’s not what rebranding is all about. While the imaging is important, a full rebrand involves overhauling a company’s goals, message and culture. Your brand isn’t just your name and/or logo, and you can’t have a “new” brand if…

Imagine a marketing exec skipping around like Charlie from Willie Wonka and the Chocolate Factory singing that they have the golden ticket, well break out your hat and tweed jacket because here it is — interactivity. It stems from the gold rush of social media. Where companies gushed over the ease of interacting with their customers and potentials and actually being able to ask, “hey, what do you want?”…

This past weekend, Brenna and I went down to Orlando, Florida for a social media and blogging conference – IZEAfest. I must admit, as a conference virgin, I didn’t know exactly what to expect…but I learned a lot of really great stuff there…and now in the spirit of what I learned, I want to share it with you : ) Here are my top 10 takeaways from the event. If you’re looking to build a personal brand online, these are some great tips to keep in mind…

Hello! I am proud to announce the official launch of thinkpyxl.com. I had a lot of fun designing the logo and the site since we revealed the new name back in June, and I am very excited that the new designs reflect the type of company Pyxl is today. We are young, energetic and most of all, enjoy our professions. Check out the official press release and learn more about the launch.
Below are some thoughts and ideas that we put into consideration while designing the new site.
1. The new color …

Our new website at www.thinkpyxl.com is finally launched, which means Image Communications is now officially Pyxl! As you may already know, this rebrand comes after a year of major growth within the company. Once a traditional advertising agency, Pyxl has evolved into a full-service marketing services firm that specializes in strategy, online branding, campaign management, social media, public relations, graphic design and web development…

I’m sure by now you’ve all heard about how Starbucks is testing out a company rebrand. Unlike what I consider to be a corporate rebrand, the company is actually rebranding each store individually to make them appear to be “hometown” coffee shops rather than the international corporate giant shops that they now are. Of course, the new shops will offer some differences other than new names: alcohol, live music, poetry readings, and maybe even a few new manual espresso machines. Already, one store has opened…