A logo is an instant reminder of a business, product or service, derived from brilliant concepts and careful execution. An effective logo has many qualities that make it distinct, relevant and visually stimulating. If designed correctly, one graphic can help to convey a company’s message and help to build brand recognition.

So, what are a few important elements you need to know when designing logos for businesses? We’ve listed a few tips our designers at Pyxl use when working with clients to develop a successful logo. Read more →

Branding is so much more than just a logo, tagline and color scheme; it’s the mission your business stands for, it creates value and is a driving force to connect with your audience. A digital brand lets current and potential consumers identify with your business on the World Wide Web. With so many new brands available and countless communication channels, a strong brand is vital in today’s digital age given the increasing options consumers are exposed to.

So how do you create a brand that stands out above the rest, keeps customers coming back and draws in a new crowd? We’ve outlined five tips to help make your company’s digital brand successful. Read more →

This is the third post in our department recaps following Pyxl’s visit to South by Southwest Interactive. Today, Nicole, Director of Digital Communications, shares 6 tips from one of her most memorable sessions…

At Pyxl, we work with a lot of B2B companies on digital and social strategies, as well as implementation, so I was excited to attend B2B Social Marketing: Blazing New Trails – featuring marketers from Salesforce.com, Cisco and Xerox – at SXSW this year. Read more →

Did you ever think a six-second video could enhance your digital marketing strategy? A new mobile app called Vine, brought to you by Twitter, is a video-looping service that lets you create and share videos with current and potential customers.

Companies looking to maximize creativity and offer a quick visual have become a driving force behind Vine’s momentum. So how can Vine videos fit into your digital marketing strategy? Read more →

We’re excited to announce the launch of a website and branding for ProNova Solutions, an innovative new proton therapy manufacturing company that’s redefining the future of cancer treatment!

Founded by the leaders of CTI Molecular Imaging — acquired by Siemens Medical Solutions for $1 billion in 2005 — ProNova is committed to making proton therapy accessible to a larger number of cancer patients and physicians through an innovative proton therapy treatment unit, the SC360.  However, even the most revolutionary of products and companies need marketing to reach customers, and in this case, ProNova’s team needed that marketing fast. Read more →

I recently came across an article on 10 major rebranding disasters. The list included the likes of Tropicana, Pepsi, the SciFi Channel, Comcast, RadioShack and others. All major corporations, these brands spent big bucks creating their new images. However, each rebrand was met with disappointment and consumer backlash. Read more →

Imagine a marketing exec skipping around like Charlie from Willie Wonka and the Chocolate Factory singing that they have the golden ticket, well break out your hat and tweed jacket because here it is — interactivity.

It stems from the gold rush of social media. Where companies gushed over the ease of interacting with their customers and potentials and actually being able to ask, “hey, what do you want?” Read more →

This past weekend, Brenna and I went down to Orlando, Florida for a social media and blogging conference – IZEAfest.

I must admit, as a conference virgin, I didn’t know exactly what to expect…but I learned a lot of really great stuff there…and now in the spirit of what I learned, I want to share it with you : )

Below are my top 10 takeaways from the event. If you’re looking to build a personal brand online, these are some great tips to keep in mind. Read more →

Hello! I am proud to announce the official launch of thinkpyxl.com. I had a lot of fun designing the logo and the site since we revealed the new name back in June, and I am very excited that the new designs reflect the type of company Pyxl is today. We are young, energetic and most of all, enjoy our professions. Check out the official press release and learn more about the launch. Read more →

Our new website at www.thinkpyxl.com is finally launched, which means Image Communications is now officially Pyxl!

As you may already know, this rebrand comes after a year of major growth within the company. Once a traditional advertising agency, Pyxl has evolved into a full-service marketing services firm that specializes in strategy, online branding, campaign management, social media, public relations, graphic design and web development. Read more →