Blogging is a crucial piece of your digital marketing strategy. For businesses and marketers looking to promote their company, product or service, blogger outreach is a great opportunity! This cost-effective approach lets you build relationships with experienced, influential bloggers and delivers results that further generate brand awareness.

Connecting with just the right blogger not only increases visibility exponentially, but also opens the door to countless relationships with industry related readers who trust that reputable source. However, developing an effective blogger outreach program can seem like a daunting task.

To help jump start your blogger outreach program, here are six tips you can use when connecting with bloggers. Read more →

While generally classified as a social media site, Google is adamant that Google+ is more than a place for networking and video chats. After much hype before its release in 2011, most users would concur that Google+ has fallen flat. Users find its functions redundant in the face of similar social media sites they are more familiar with. While many enjoy its “hangout” feature, which allows users to video chat with multiple friends at once, it can hardly be considered a leader in social media because of that feature alone. Read more →

Did you know that roughly 46% of Internet users rely on social media when deciding to make a purchase? When current or potential customers enter keywords to find your company, product or service, it’s crucial for your business to show up on the first page of the search results. Developing a strategic marketing plan that combines social media and SEO can help you overcome this growing challenge.

Social media can be used to influence SEO by increasing ranking and building inbound links. I’ve listed five helpful tips that will show you how social media and SEO work together to produce an effective marketing strategy. Read more →

Content marketing is something we do a TON of for clients here at Pyxl, and it’s because it really works…but only if it’s done right, of course.

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In today’s digital age, businesses understand the power of using social media to enhance their marketing strategy. Social media allows us to reach and engage with current and potential customers, as well as promote products and services. Just as quickly as technology changes, so does social media.  We’ve posted helpful tips on how to maximize your social media – what we haven’t done is offer advice on what not to do. Read more →

Last week was my third (and final) time serving as lead organizer of Social Slam, an annual social media conference that’s turned into one of the most talked about social media conferences around. We were even the second most popular trending topic on Twitter this year! Of course, it’s been tons of fun to plan and grow over the years, especially with such an amazing team, but all good things must come to and end (for me at least), and luckily, Social Slam will continue to go on (hope to see you all there next year!).

That said, this year was full of tons of great content, so much so that it’s hard to compile into one blog post, but I’m going to do my best… Read more →

Did you ever think a six-second video could enhance your digital marketing strategy? A new mobile app called Vine, brought to you by Twitter, is a video-looping service that lets you create and share videos with current and potential customers.

Companies looking to maximize creativity and offer a quick visual have become a driving force behind Vine’s momentum. So how can Vine videos fit into your digital marketing strategy? Read more →

Whether you’re new to Twitter or a seasoned pro, you’ve probably noticed tweets in your timeline containing a word or phrase attached to the hash symbol (“#”), this is a “hashtag.” At any given time at least one tag is tied to a trending topic posted on Twitter.  Here’s the million-dollar question – what is a hashtag?

What is a Hashtag?

Hashtags are really are just a way of categorizing and linking tweets about a specific topic. They are most often used as a search mechanism and to fuel social media marketing strategies.

Try your hand at these 5 tips to enhance your hashtag strategy! Read more →

Successful communication that connects with your target audience can be difficult to establish. It’s important to pay close attention to the needs and wants of your audience, allowing you to choose the right content and method of communication.  Content sources such as white papers, eBooks, blog posts, press releases, and case studies have targeted objectives and serve a specific purpose in educating and engaging your audience.

Our team enjoys creating and providing relevant content and helpful resources that expand market reach to generate quality leads that drive marketing and sales results. Before creating content and identifying which media to use, let’s
take a look at these five content sources and the basic characteristics of each. Read more →

In the past few years especially, blogs have come to the forefront of media. On WordPress alone, over 397 million people view more than 4.1 billion pages each month, so it’s no surprise that brands around the world are trying to tap into niche blogs to spread the word about their businesses.

You may or may not know this about me, but in my spare time, I’m a wedding blogger (of a top 100 wedding blog, might I add), so I get TONS of pitches everyday from brands looking to get me to write about them on the Plunge Project. That said, the vast majority aren’t doing it very well. Read more →