PR is about engaging, so listening is the first step.

14 PR pros chat with Mashable about the future of PR and social media.

Is GoogleMe going to kill Facebook? Brenna says no.

We’ve all been there – your deadline is approaching and you stare at your blank screen hoping that the words will magically appear. Panic sets in and you become increasingly discouraged and frustrated. You have been bitten by the notorious Writer’s Block bug. Have no fear; there are several ways that you can overtake this pesky critter…

I’ve always been a fan of adding blogger outreach to a public relations plan, and lately, it seems that more and more companies are really seeing the value in it. After all, you have to go where your customers are, and that’s not always the mainstream media! As trusted sources of information in many niche markets, bloggers should not be ruled out when you’re looking to spread your message. They often have more influence than you realize…

A blog is still the most important social medium for small businesses. It is here that you prove yourself and your company as a thought-leader, gain trust and relate to your visitors on a deeper level than promotional text on a website ever could. I have compiled a few frequently asked questions that small businesses ask about blogging…

The following is a post from Pyxl’s current public relations intern, Kelly Steffen. Going into my senior year of college, I decided to take some time and reflect on what I’ve learned and how I can use it to enhance my upcoming career in public relations. One thing I thought about was college courses—does college really prepare you for your desired career?

The Pyxl team is involved in quite a few professional organizations — from Social Media Club to AdFed to AIGA and beyond, and we try our best to use our expertise to help these Knoxville-area groups get the word out about their events and be interactive during them. One group that knows how to be social is Social Media Club, and as a co-founder, I can say that we try to do all we can to integrate new media in each and every event…

It’s been almost half a year since Foursquare opened its doors to all cities, including our home-base of Knoxville, yet people and businesses alike still seem confused by its potential. While Knoxville’s social media early-adopters have been checking in all over town for months, only a few local businesses have actually stepped up to offer deals on the location-based service. And with sites like PleaseRobMe.com exposing the dark side of over-sharing, many potential Foursquare users are shying away due to privacy concerns.

Crowdsourcing is a concept that’s really taken off in the past year or so…and for good reason! It’s a really simple way to find answers to questions and solutions to problems. Whether you’re an individual just asking for a recommendation on a good place to eat in a city you’re visiting, you’re a business running a contest to crowdsource the masses for a new name, using social media in this respect can really pay off…