Building a good website is more important and in depth than what a lot of people seem to think. It’s about more than just having a presence online – it’s about having a site that provides value and does its job effectively. It’s no different than any other piece of the organization and should be reviewed carefully to make sure it is pulling its weight. After working with a variety of clients using all sorts of different marketing methods, one rule holds true across the board: your website can either …

The other night at the SMCKnox Launch Party someone asked, “What is more important: Search Engine Optimization or Social Media Optimization?”
I have heard this question before so I thought that I would weigh in with my opinion on the matter. While I think both are important, I think it is an easy answer – the optimization of Social Media.
Granted, I may be a little bias being a large advocate of social media, however, I have also had my experience in SEO. I think that a company’s ability to engage and …

Tuesday night, Trey Pennington – a well-known social media practitioner and speaker – came to speak at SMC Knoxville’s Official Launch Party. His topic? Social media’s impact on society. I’ve thought about this topic before, and even wrote a post on my own blog earlier this summer about Twitter’s individual impact. But Trey’s example was even more powerful than mine.
He told a story of a Water of Life charity event that the President of Liberia, Madam President Ellen Sirleaf Johnson, was planning…

Last night, Pyxl sponsored the Social Media Club’s Official Launch Party at Oodles in Market Square! The event allowed social media enthusiasts from Knoxville and surrounding areas to network with like-minded professionals, and featured speaker Trey Pennington of Greenville, South Carolina.

Overall, the event was a huge success, and everyone at Pyxl was really happy to be a part of it! Plus, I’ve received numerous compliments from those who attended. All in all, it seems…

I’m sure by now you’ve all heard about how Starbucks is testing out a company rebrand. Unlike what I consider to be a corporate rebrand, the company is actually rebranding each store individually to make them appear to be “hometown” coffee shops rather than the international corporate giant shops that they now are. Of course, the new shops will offer some differences other than new names: alcohol, live music, poetry readings, and maybe even a few new manual espresso machines. Already, one store has opened…

With the creation of the new Pyxl site, we decided to be creative and take some pictures for our bio pages – for our out-of-state clients it is always nice to be able to put a face with the voice on the phone or the message on Skype. In an effort to show some behind the scenes action shots, I have included some pictures from my camera phone. In the images, you will see our master photographer and graphic designer Kervie as he took our pictures and stayed patient as we were attempting to be photogenic…

We’re working hard to launch the new Pyxl website, but we’ve also been quite busy working with our clients. So in the meantime, we’ve decided to get moving on our blog. I’m hoping and planning that this blog will quickly become an outlet where our diverse team can write on strategy, online branding, campaign management, social media, public relations, graphic design and web development – with a little company and client news thrown in as well. At Pyxl, we’ve come a long way in the past year or so…