There are a few things I love in this world, and two of them are social media and coupons, so imagine my happiness when Pyxl signed a cool new client, FlutterToday. Simply put, FlutterToday is a locally owned and operated online community that gives users a deal a day to East Tenneesee-area restaurants, bars, nightspots, attractions and events (with discounts from 50-90% off)! Read more →

Last week was the 40th annual Earth Day. Pyxl did it’s part on that day by unplugging everything we could and keeping the lights off, but we have been trying to do more to help promote appreciating nature than what could be done on just one day.

The Pyxl team was really excited when we were approached to be involved with the Every Child Outdoors – Tennessee Coalition (ECO-TN). The project let us provide some value to a great group of people that are working to ensure that kids everywhere are able to get outside and experience nature – regardless of income, location or any other factor that might make that more difficult for them. Read more →

I have spent the past four months interning here at Pyxl, and I really have to say it has been on of the best intern experiences I have had during college. Before I ever applied, I knew that I could learn a lot from a firm. I’ve had experiences with single focus organizations so I really wanted to find a place that worked with multiple clients and had a team of people who all are passionate about marketing and public relations. I found that at Pyxl. Read more →

This is the second in a series of posts about what’s new in social media. For the latest Twitter news, check out our recent post.

The social media space is consistently changing, and it can often be hard to stay up-to-date with what’s new and what’s coming. If you’re feeling lost, Pyxl can help. Here are the latest updates, changes and improvements involving Facebook. Read more →

Public Relations is a strategic and cost-efficient way to gain attention for your small business. Effective PR yields media exposure and can gain your company credibility, which will ultimately set your business apart from the rest.

There are many PR tools at the disposal of small businesses. These tools, or tactics, are the nuts and bolts of any PR project. Whether your company is simply announcing a new leadership board or completely rebranding its image, there’s a PR tactic suitable to promote the message.

Here are 5 powerful tactics relevant to small business PR: Read more →

This is the first in a series of posts about what’s new in social media.

The social media space is consistently changing, and it can often be hard to stay up-to-date with what’s new and what’s coming. If you’re feeling lost, Pyxl can help. Here are the latest updates, changes and improvements involving Twitter. Read more →

Buy the Room is a small design and décor firm specializing in budget-based decorating projects provided by not your typical “by the hour” designer.  Instead, owner Paige Stephens works on projects with rates based “by the room”.

Anyone who knows Paige wouldn’t use words like “downtempo” or “timid” to describe her. Her interior design business, Buy the Room, is as fast-paced and dramatic as the woman herself, so when I had the opportunity to design a website for it, I wanted it to accurately reflect all that personality. Though the scope of the project was relatively simple, I still wanted to give her a site that was sleek and stylish. Read more →

When I first heard of Chatroulette, I quickly dismissed it as nothing more than your average X-rated chat service. While the idea is novel, it’s hard to find the real business value in it on first “spin”, especially considering the amount of lewd content found through the service. However, it has managed to attract the attention of a few major brands — Burger King, Travelocity and French Connection — who are finding unique ways to take advantage of it. Read more →

As you may know, press releases greatly help with Search Engine Optimization (SEO) and work well to increase your ranking on search engines like Google and Yahoo. However, it’s important to get the most out of your press releases by further optimizing them to be better noticed by search engines. Read more →

The guide to knowing if the medium fits your needs…

Outdoor advertising, like any marketing expense, needs to be evaluated along its potential ROI.  Billboards have been having a bad time of it lately because their ROI was not perceived to be valuable. And frankly, rightly so. They were over priced, and it was hard to gauge their effectiveness. In the past, you would put a billboard up and then just walk away and hope it worked. Read more →