One of the most important qualities a public relations practitioner should have is the ability to listen and listen well. In fact, half of the work that goes into PR is listening and monitoring! After all, PR isn’t about shouting out your message to the world anymore. It’s about engaging with your target audience, so listening is the first step. Read more →
With the rise of social media, the field of public relations has taken some drastic changes. While I officially came into the field right around the same time social media exploded, I can still see some major differences between what I was taught in school and at internships, compared to how I function now as Pyxl’s PR specialist.
But the transformation of PR isn’t over. Myself, along with 13 other PR pros, recently chatted with Mashable’s Erica Swallow about the future of PR and social media. Head over to Mashable to see what we had to say about the industry, where we’re at now, and where we’re going…
*Image from bionicteaching. Used under Creative Commons.
There is a lot of buzz going around that Google is creating a “Facebook killer” called GoogleMe. While it very well can be solely a rumor, as the dry erase girl has taught us, we can’t believe everything we read. Regardless, I am going to address the foreseen Facebook murder and call it bull hockey. Read more →
As of August 5, it was officially one full year since we launched our new name and identity and started to become known as Pyxl. So where did we come from? And what have we accomplished in our first official year?
For those of you who don’t already know Pyxl’s past, we started out as Image Communications, a traditional advertising agency. But by early 2009, we had significantly evolved into a full-service digital marketing services firm specializing in strategy, online branding, campaign management, social media, public relations, graphic design and web development. We all agreed a re-brand was in order. Read more →
We’ve all been there – your deadline is approaching and you stare at your blank screen hoping that the words will magically appear. Panic sets in and you become increasingly discouraged and frustrated. You have been bitten by the notorious Writer’s Block bug.
Have no fear; there are several ways that you can overtake this pesky critter. Read more →
I guess you can say the Pyxl team has been into mobile apps lately…could be because we’ve been busy developing some for ourselves and our clients. Business aside, we’ve been coming across some pretty fun ones in the iTunes store.
You may have noticed that earlier this week, we tested out FatBooth. Today, we decided to take a peek into the future and figure out what we’re all going to look like down the road. (Oddly, all of our hair stayed in tact — we got lucky there.)
So if your curious what we’ll look like and what we all hope to be doing by that time in our lives, on to the AgingBooth… Read more →