It seems like everywhere we look these days, a company is in the midst of a crisis. And while having a crisis is not the end of the world for a company or brand, the way it is handled can be.

Netflix is a prime example of a company that didn’t learn the 1,2,3’s of crisis communication. As we all have heard by now, the company sent out an email this past summer stating the new terms of its DVD rental service. It was going to be split into two separate plans, which in turn would raise prices. Of course, customers were not happy, so Netflix CEO Reed Hastings sent out an email a few months later to apologize, after a great number of customers dropped the company. One reason why customers got so upset was that they did not understand why this was happening and, surprise, they didn’t like what was happening. We have to wonder, why did it take months for Netflix to apologize? Read more →

It’s officially holiday time! At Pyxl, we’ve been preparing our stomachs (and our wallets) for one of our favorite holidays, Thanksgiving.

Thanksgiving offers so much — amazing food, time to spend with friends and family and some major bargain hunting, and it’s all about giving thanks. That’s why we decided to compile a list of 10 things we’re thankful for this year, and here’s what we came up with… Read more →

The following is an excerpt from our latest white paper, “Tackling the Web: A How-to Guide on Choosing Your Web Vendor and Building an Enterprise Class Web Property”. If you like what you read, download it for free!

Many companies do not have the in-house expertise to fully design, develop and maintain a good web presence. For that reason, after you’ve determined that there’s a need for a new website, the first step is to find the right vendor for those needs. However, that’s often easier said than done. With a variety of web design and development firms out there, it’s essential to do your due diligence to find the right vendor for you. Read more →

If you nominated a Phoenix-area non-profit to win a $50,000 web design and development package from Pyxl, now is the time to vote!

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Protestors around the country have shown that social media plays a huge role when it comes to politics. Just think back to 2009 and the effect social media platforms had on Iran’s controversial election. Iranians communicated with each other and outsiders via Twitter, and people across the globe had constantly updated YouTube videos and Flickr feeds to see the pandemonium.

Is America on the verge of a similar event? Obviously, the government setup in Iran and America are very different, but social media stands to play a very similar role in the upcoming 2012 election. Read more →