Just a few years ago, social media was new, and brands jumped on the bandwagon with no real plan for how to use it or how to measure it. Fast forward to 2012, and social media is serious. Now, it’s not just about creating a Twitter account and seeing what happens. It’s about real strategy and ultimately tying social media investment to the bottom line. Read more →

We recently launched a new website for Spire Capital, which shows off the group’s impressive portfolio and investment expertise: SpireCapital.com. This NYC-based company is an active and experienced private equity firm with an investment focus in small market companies within the business services, information services, education, media and communications sectors.

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There are lots of things I learned during my time as a PR student at the University of Tennessee, but none I use more than my attention to detail when it comes to grammar. As Pyxl’s resident copy proof-er and someone who’s managed interns for a couple years now, I see a few common mistakes often, so I thought it would be great to highlight them here. Read more →

While attending SXSW this past week, one panel caught my attention: Multiple Personalities–Not a Disorder but the Norm. According to Ben Smithee, utilizing different social media platforms for various reasons is the basis of “what’s going to get me laid vs. what’s going to get me paid.”

In 2011, there were over 800 million active Facebook users, 490 million active YouTube accounts, 100 million active Twitter users and 25 million Google+ accounts.  With so many accounts, is it surprising that users have a hard time separating them all? Some many people say it’s a form of multiple personality disorder, but some consider this to be society’s norm. Are we becoming a multiple personality society? Read more →

As many of you already know, Facebook officially rolled out timeline for Pages last week, and with that came a slew of new features and opportunities for you and your brand to boost user engagement.

Pages are essentially the go-to place on Facebook for businesses to build connections with people and facilitate the B2C communication that’s incredibly essential. Pages are also the place where companies create unique brand content that can become ads and sponsored stories. According to Facebook, “it’s the core place for businesses to manage their posting and advertising content.” Read more →

We just found out that we’ve been named one of the U.S. Chamber’s Blue Ribbon Award Winners!

This program honors companies that demonstrate excellent business practices in strategy, employee development, community involvement and customer service.

We’re honored to be selected as one of the winners. The last few years have been a period of significant growth, and it’s great to be recognized by the U.S. Chamber of Commerce for this growth and success. Read more →