What a fantastic opportunity to once again contribute to the success of the #1 tennis event in the Southeast! The USTA Knoxville Challenger tournament committee approached Pyxl more than three years ago, at a time in which they struggled to organize and promote the large-scale tennis event. This 7-day tournament brings professional tennis players to Knoxville to vie for a $50,000 prize, with proceeds benefiting a regional not-for-profit organization. With the USTA on the verge of pulling the event from the Challenger Series, a new tournament committee was formed, and Pyxl was brought on board to provide marketing strategy and support.
Since 2009, Pyxl has worked hard with the Knoxville Challenger to develop a strategic campaign plan for the event from start to finish – including the creation of all branding elements, sponsorship materials, a dynamic website and an ongoing public relations and social media campaign. We’ve enjoyed working with the Knoxville Challenger committee and watching the event grow and progress as a result of the strategic campaign plan.
The 2012 tournament was executed successfully with an 84% increase in the number of cash and “in-kind” sponsors and a net profit of nearly $100,000 for the Helen Ross McNabb Center. An astonishing average of 600 spectators per day attended the 2012 event; nearly doubling from 2011 to 2012, the Knoxville Challenger continues to grow year after year. The Center was excited and thankful to receive a significant contribution from the 2012 winner, Michael Russell following the tournament.
Howard Blum, Tournament Director is pleased with the marketing help Pyxl has given and said…
“They have helped us to greatly exceed our sponsorship goals and have been incredibly responsive to our needs. They have truly become a part of our Challenger team. This is a great event with a great cause, and I am thankful to Pyxl for making this happen.”
With Pyxl’s help, the Knoxville Challenger consistently exceeds annual goals, surpassing sponsorships and breaking the committee’s fundraising goals by over 200% each year since 2009. Raising nearly $350,000 in the last four years, most of the funds have been donated to the Helen Ross McNabb Center, a regional not-for-profit organization offering quality and compassionate mental health care, addiction and recovery and social services to those in need within the Knoxville community. Today, the Knoxville Challenger is not only the largest tennis event in the Southeast; it is the most popular event in the entire Challenger Series and the only one that is currently profitable.
To learn more about the project and how we helped the Knoxville Challenger, read the full case study.