Blogging is a crucial piece of your digital marketing strategy. For businesses and marketers looking to promote their company, product or service, blogger outreach is a great opportunity! This cost-effective approach lets you build relationships with experienced, influential bloggers and delivers results that further generate brand awareness.

Connecting with just the right blogger not only increases visibility exponentially, but also opens the door to countless relationships with industry related readers who trust that reputable source. However, developing an effective blogger outreach program can seem like a daunting task.

To help jump start your blogger outreach program, here are six tips you can use when connecting with bloggers. Read more →

In the past few years especially, blogs have come to the forefront of media. On WordPress alone, over 397 million people view more than 4.1 billion pages each month, so it’s no surprise that brands around the world are trying to tap into niche blogs to spread the word about their businesses.

You may or may not know this about me, but in my spare time, I’m a wedding blogger (of a top 100 wedding blog, might I add), so I get TONS of pitches everyday from brands looking to get me to write about them on the Plunge Project. That said, the vast majority aren’t doing it very well. Read more →

As a moonlight wedding blogger, I think I have an interesting perspective when it comes to public relations; I’m both a PR girl AND a member of the media, so I get to see both sides of the coin on a daily basis. In fact, I truly believe blogging has helped me in my own media relations.

That said, I definitely see my share of horrible pitches. I’ve made a hobby of responding to the culprits of this bad practice, but I decided I wanted to go one step further and use my experience on the receiving end to teach some important lessons to my fellow PR pros. That’s why I’ve decided to start this series — aptly named “Pitch, Please” (thanks to Jody Collins for the great name idea!) Read more →

In the past few years, social media has drastically changed the world of business, and in particular, the business of public relations, especially because through social media, everyone has the opportunity to become an “influencer” within their chosen niche. Read more →

I’ve always been a fan of adding blogger outreach to a public relations plan, and lately, it seems that more and more companies are really seeing the value in it. After all, you have to go where your customers are, and that’s not always the mainstream media! As trusted sources of information in many niche markets, bloggers should not be ruled out when you’re looking to spread your message. They often have more influence than you realize. Read more →