Blogging is a crucial piece of your digital marketing strategy. For businesses and marketers looking to promote their company, product or service, blogger outreach is a great opportunity! This cost-effective approach lets you build relationships with experienced, influential bloggers and delivers results that further generate brand awareness.

Connecting with just the right blogger not only increases visibility exponentially, but also opens the door to countless relationships with industry related readers who trust that reputable source. However, developing an effective blogger outreach program can seem like a daunting task.

To help jump start your blogger outreach program, here are six tips you can use when connecting with bloggers. Read more →

Have you ever hit a brick wall with blog content or expanding your audience reach? Marketers tend to spend a lot of time on ranking for general keywords, and as time passes by they realize that is what everyone else is doing, including the competition! Placing an emphasis on long tail keywords might be your solution. These keyword phrases are the foundation of what your website is built on and helps search engines understand the purpose of your content.

Quality long tail keywords have less competition, are easier to rank, increase traffic to your site and drive qualified traffic, resulting in higher lead conversion rates. Let’s look at the difference between general and long tail keywords, then jump into specific how-to’s. Read more →

Successful communication that connects with your target audience can be difficult to establish. It’s important to pay close attention to the needs and wants of your audience, allowing you to choose the right content and method of communication.  Content sources such as white papers, eBooks, blog posts, press releases, and case studies have targeted objectives and serve a specific purpose in educating and engaging your audience.

Our team enjoys creating and providing relevant content and helpful resources that expand market reach to generate quality leads that drive marketing and sales results. Before creating content and identifying which media to use, let’s
take a look at these five content sources and the basic characteristics of each. Read more →

A very important piece of advice when it comes to blogging is to “write like you talk”, as if you were explaining or telling a story to a friend. But when it comes to professional blogging on a company’s behalf, your voice (or any one person’s voice) may not be an accurate representation of what you want your company to sound like. In actuality, your company is not one person, so its voice should encompass the sum of all parts. It should have its own unique identity that has a piece of you but also a piece of the owner, the designers, the developers, etc. Read more →

I’ve always been a fan of adding blogger outreach to a public relations plan, and lately, it seems that more and more companies are really seeing the value in it. After all, you have to go where your customers are, and that’s not always the mainstream media! As trusted sources of information in many niche markets, bloggers should not be ruled out when you’re looking to spread your message. They often have more influence than you realize. Read more →

A blog is still the most important social medium for small businesses. It is here that you prove yourself and your company as a thought-leader, gain trust and relate to your visitors on a deeper level than promotional text on a website ever could. I have compiled a few frequently asked questions that small businesses ask about blogging. Read more →

I remember my journalism editing class in college very well, particularly when it came to writing article headlines. We’d be given font and type-size requirements, along with the size of the article in print. Then, we’d have to formulate some cleaver, semi-poetic headline that fit perfectly into the designated space. Read more →

Here and on my own blog, I often write for an audience who is already blogging, tweeting, facebooking, etc. However, last week I had to take a step back to talk personal branding to an audience that may not already be 100% up to date on social media trends in an interview on WATE’s Good Morning Tennessee. Read more →

We’re working hard to launch the new Pyxl website, but we’ve also been quite busy working with our clients. So in the meantime, we’ve decided to get moving on our blog.

I’m hoping and planning that this blog will quickly become an outlet where our diverse team can write on strategy, online branding, campaign management, social media, public relations, graphic design and web development – with a little company and client news thrown in as well.

At Pyxl, we’ve come a long way in the past year or so – evolving from a traditional advertising agency to a full-service marketing services specializing in delivering high-quality online marketing services – so the team and I really have a lot of information and insight to share via this blog.

So come back often, subscribe to our RSS feed, and stay tuned – we’re getting close to launching our new website at http://www.thinkpyxl.com!