Hello! I am proud to announce the official launch of thinkpyxl.com. I had a lot of fun designing the logo and the site since we revealed the new name back in June, and I am very excited that the new designs reflect the type of company Pyxl is today. We are young, energetic and most of all, enjoy our professions. Check out the official press release and learn more about the launch.
Below are some thoughts and ideas that we put into consideration while designing the new site.
1. The new color …

I’m sure by now you’ve all heard about how Starbucks is testing out a company rebrand. Unlike what I consider to be a corporate rebrand, the company is actually rebranding each store individually to make them appear to be “hometown” coffee shops rather than the international corporate giant shops that they now are. Of course, the new shops will offer some differences other than new names: alcohol, live music, poetry readings, and maybe even a few new manual espresso machines. Already, one store has opened…