There are many ways to lead an organization and as a leader you may have a certain style, but with more than one way to lead efficiently, it comes down to the qualities you possess.  It’s easy to become overwhelmed with tasks at hand, project deadlines, endless meetings and financials to review. As a leader you must have a vision and sound decision-making skills. If you think about it, you see these skills are also equally important in making your marketing organization a market leader as well.

I’ve outlined seven traits business leaders should possess for strong business development to effectively achieve desired organizational goals. Read more →

Our employees are our most important assets, so finding the right ones needs careful consideration. It’s important that new hires have a passion for what they do and a constant desire to keep learning, in addition to being a good fit and the ability to get the job done.  So, before I interview I do my research to see what I can learn and ask the right questions to gage their true intentions and expectations.

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A logo is an instant reminder of a business, product or service, derived from brilliant concepts and careful execution. An effective logo has many qualities that make it distinct, relevant and visually stimulating. If designed correctly, one graphic can help to convey a company’s message and help to build brand recognition.

So, what are a few important elements you need to know when designing logos for businesses? We’ve listed a few tips our designers at Pyxl use when working with clients to develop a successful logo. Read more →

Oftentimes, the phrase “corporate giving” conjures up images of companies writing checks, hoping to make tax-deductible gifts before the end of the year. Although that’s a piece of the corporate philanthropy puzzle, it can mean much more than that. It definitely does at Pyxl.

One of our goals this year as a company is to increase our commitment to giving others our time, resources and skills. In the past, we’ve created websites for organizations like The Knoxville Challenger and Free Arts of Arizona, which has been fun for us, but this year we’d also like to spend time as a group working together in the communities in which our offices are located: Knoxville and Tempe. Read more →

Branding is so much more than just a logo, tagline and color scheme; it’s the mission your business stands for, it creates value and is a driving force to connect with your audience. A digital brand lets current and potential consumers identify with your business on the World Wide Web. With so many new brands available and countless communication channels, a strong brand is vital in today’s digital age given the increasing options consumers are exposed to.

So how do you create a brand that stands out above the rest, keeps customers coming back and draws in a new crowd? We’ve outlined five tips to help make your company’s digital brand successful. Read more →

In today’s digital age, businesses understand the power of using social media to enhance their marketing strategy. Social media allows us to reach and engage with current and potential customers, as well as promote products and services. Just as quickly as technology changes, so does social media.  We’ve posted helpful tips on how to maximize your social media – what we haven’t done is offer advice on what not to do. Read more →

Here at Pyxl, we are always looking for the best of the best to add to our growing teams in Tempe and Knoxville. What better way to ensure this than by having our own university for training? Pyxl University is a program we developed that is geared towards recent college graduates who want to gain real experience in a hands-on environment. The potential “students” are able to shadow key leaders at Pyxl and learn valuable skills needed for their desired industry. Did we mention potential “students” also get paid? Read more →

Have you ever hit a brick wall with blog content or expanding your audience reach? Marketers tend to spend a lot of time on ranking for general keywords, and as time passes by they realize that is what everyone else is doing, including the competition! Placing an emphasis on long tail keywords might be your solution. These keyword phrases are the foundation of what your website is built on and helps search engines understand the purpose of your content.

Quality long tail keywords have less competition, are easier to rank, increase traffic to your site and drive qualified traffic, resulting in higher lead conversion rates. Let’s look at the difference between general and long tail keywords, then jump into specific how-to’s. Read more →

Like most groups of designers, our design team enjoys the collaboration of huddling around each other’s computers for project critiques, idea generation and problem solving. Each designer is great at working independently, however it is often necessary to come together as a team to help a fellow designer conquer tough obstacles.

But what if your team is split up, located in two different offices, at opposite ends of the country and in different time zones? This was the challenge Pyxl faced – after doubling our design team from three to six team members in less than a year, the reality of working in separate offices meant finding ways to communicate efficiently and effectively to ensure the design team’s success.

How have we overcome this barrier? Here are six best practices our team uses to keep cross-country collaboration successful. Read more →

Do you remember the days when outbound marketing initiatives such as direct mail, flyers and media advertisements were the best way to reach your customers? Companies are realizing the need to shift their marketing approach to reach on-the-go consumers. Gone are the days of traditional outbound marketing and in are the days of inbound marketing, or digital demand generation.

With a digital demand generation approach, marketing efforts are geared toward creating awareness, educating the customer and ultimately generating leads. Successful inbound marketing campaigns have three distinct characteristics: Read more →