We talk a lot about how powerful social media is and how Twitter can be used in some really interesting ways, so I think the Knoxville Challenger tennis event is an interesting case study. To sum up the details — last month’s Knoxville Challenger brought together professional tennis players from across the U.S., Europe, Asia and Australia. And while this 6-day USTA event was…

At Pyxl, we have been working hard for the past several months with the Knoxville Challenger board for the USTA professional event. We have been working to increase awareness around the event through social media and public relations and to make all the marketing materials look as great as possible by using our fantastic design team – and all of that hard work is starting to pay off. The event, which has hosted players like Andy Roddick, James Blake and Leyton Hewitt as they grew as professionals, has raised over …