Did you know that roughly 46% of Internet users rely on social media when deciding to make a purchase? When current or potential customers enter keywords to find your company, product or service, it’s crucial for your business to show up on the first page of the search results. Developing a strategic marketing plan that combines social media and SEO can help you overcome this growing challenge.

Social media can be used to influence SEO by increasing ranking and building inbound links. I’ve listed five helpful tips that will show you how social media and SEO work together to produce an effective marketing strategy. Read more →

With a significant increase in both tablet and smartphone sales compared to desktop purchases, and the projected rise of mobile web use over the traditional desktop by 2014, mobile browsing is expected to surpass desktop-based Internet access within the next three to five years. Internet users are visiting your site from a variety of browsers and devices. Since you can’t predict who your next visitor will be or which device they’ll be using, companies should consider a responsive website — offering consumers versatility to conduct research and make purchases while on the go.

Reach your target audience effectively on the devices they use by developing one site that is compatible for all devices, which will help to deliver a positive digital experience, rather than creating device-specific sites. Want to learn more about responsive web design? Check out our most recent infographic: Read more →

We’re excited to share our newest eBook, A Guide to Responsive Web Design, aimed at helping marketers better understand what it is and how it works. Additionally, our eBook covers what you need to know to be able to design and develop this approach to the web. A responsive site provides users with one website that seamlessly adapts and delivers an optimized viewing experience across a variety of devices consumers are using. Did you know 40% of Internet users prefer visiting a competitor’s site instead of using a website that isn’t optimized for their mobile device? Read more →

A logo is an instant reminder of a business, product or service, derived from brilliant concepts and careful execution. An effective logo has many qualities that make it distinct, relevant and visually stimulating. If designed correctly, one graphic can help to convey a company’s message and help to build brand recognition.

So, what are a few important elements you need to know when designing logos for businesses? We’ve listed a few tips our designers at Pyxl use when working with clients to develop a successful logo. Read more →

Branding is so much more than just a logo, tagline and color scheme; it’s the mission your business stands for, it creates value and is a driving force to connect with your audience. A digital brand lets current and potential consumers identify with your business on the World Wide Web. With so many new brands available and countless communication channels, a strong brand is vital in today’s digital age given the increasing options consumers are exposed to.

So how do you create a brand that stands out above the rest, keeps customers coming back and draws in a new crowd? We’ve outlined five tips to help make your company’s digital brand successful. Read more →

In today’s digital age, businesses understand the power of using social media to enhance their marketing strategy. Social media allows us to reach and engage with current and potential customers, as well as promote products and services. Just as quickly as technology changes, so does social media.  We’ve posted helpful tips on how to maximize your social media – what we haven’t done is offer advice on what not to do. Read more →

Pyxl is happy to announce the launch of a newly designed responsive website for TEAM, an organization that has brought churches and ministries to communities all over the world for more than 120 years! TEAM recruits, trains and sends missionaries to work in more than 155 ministry initiatives that include community development, healthcare, business, linguistics, sports and education in 38 ministry areas worldwide. With an increase in internet users, TEAM experienced some frustration adjusting to the challenges of reaching today’s future missionary. That’s when they sought Pyxl’s help. Read more →

Have you ever hit a brick wall with blog content or expanding your audience reach? Marketers tend to spend a lot of time on ranking for general keywords, and as time passes by they realize that is what everyone else is doing, including the competition! Placing an emphasis on long tail keywords might be your solution. These keyword phrases are the foundation of what your website is built on and helps search engines understand the purpose of your content.

Quality long tail keywords have less competition, are easier to rank, increase traffic to your site and drive qualified traffic, resulting in higher lead conversion rates. Let’s look at the difference between general and long tail keywords, then jump into specific how-to’s. Read more →

Like most groups of designers, our design team enjoys the collaboration of huddling around each other’s computers for project critiques, idea generation and problem solving. Each designer is great at working independently, however it is often necessary to come together as a team to help a fellow designer conquer tough obstacles.

But what if your team is split up, located in two different offices, at opposite ends of the country and in different time zones? This was the challenge Pyxl faced – after doubling our design team from three to six team members in less than a year, the reality of working in separate offices meant finding ways to communicate efficiently and effectively to ensure the design team’s success.

How have we overcome this barrier? Here are six best practices our team uses to keep cross-country collaboration successful. Read more →

Do you remember the days when outbound marketing initiatives such as direct mail, flyers and media advertisements were the best way to reach your customers? Companies are realizing the need to shift their marketing approach to reach on-the-go consumers. Gone are the days of traditional outbound marketing and in are the days of inbound marketing, or digital demand generation.

With a digital demand generation approach, marketing efforts are geared toward creating awareness, educating the customer and ultimately generating leads. Successful inbound marketing campaigns have three distinct characteristics: Read more →