Did you know that roughly 46% of Internet users rely on social media when deciding to make a purchase? When current or potential customers enter keywords to find your company, product or service, it’s crucial for your business to show up on the first page of the search results. Developing a strategic marketing plan that combines social media and SEO can help you overcome this growing challenge.

Social media can be used to influence SEO by increasing ranking and building inbound links. I’ve listed five helpful tips that will show you how social media and SEO work together to produce an effective marketing strategy. Read more →

Our employees are our most important assets, so finding the right ones needs careful consideration. It’s important that new hires have a passion for what they do and a constant desire to keep learning, in addition to being a good fit and the ability to get the job done.  So, before I interview I do my research to see what I can learn and ask the right questions to gage their true intentions and expectations.

Read more →

In today’s digital age, businesses understand the power of using social media to enhance their marketing strategy. Social media allows us to reach and engage with current and potential customers, as well as promote products and services. Just as quickly as technology changes, so does social media.  We’ve posted helpful tips on how to maximize your social media – what we haven’t done is offer advice on what not to do. Read more →

Like most groups of designers, our design team enjoys the collaboration of huddling around each other’s computers for project critiques, idea generation and problem solving. Each designer is great at working independently, however it is often necessary to come together as a team to help a fellow designer conquer tough obstacles.

But what if your team is split up, located in two different offices, at opposite ends of the country and in different time zones? This was the challenge Pyxl faced – after doubling our design team from three to six team members in less than a year, the reality of working in separate offices meant finding ways to communicate efficiently and effectively to ensure the design team’s success.

How have we overcome this barrier? Here are six best practices our team uses to keep cross-country collaboration successful. Read more →

Connecting with your target audience can be tricky; you have to pick the right platform and the right content carefully.  Social media platforms can have specific objectives and serve a different purpose to educate, inform and engage your audience. Before creating a social media account you have to know the interests, problems and needs of your audience well enough to connect with them.

At Pyxl, we have so much fun interacting with our followers on Facebook and Twitter and on LinkedIn we expand our market reach to include a higher business/industry expert profile. The investment you make to reach your target audience using social media will drive more people to your website, generate leads, expand your social presence online and allow you to communicate and keep a pulse on your brand and industry in real time. Read more →

What a privilege to work with an organization that changes lives and makes a difference! We’re pleased to announce the launch of Free Arts for Abused Children of Arizona’s new website. This inspiring non-profit won a web package valued at $50,000 in a charity contest organized by Pyxl. Read more →

With customization options and great engagement metrics, Facebook pages are often one of the go-to marketing tools for brands online. But let’s not forget about Facebook groups, which offer a variety of opportunities for organizations and companies that hope to build an online community. Read more →

In a new development released just a few weeks ago, Facebook Page admins can promote posts on their own brand pages…at a price. Read more →

As if he wasn’t already, Mark Zuckerberg is now a very famous man. Between his wedding, birthday and the official IPO of Facebook, May has been a busy month for the California native billionaire. So what’s the big deal about Facebook’s IPO? It certainly isn’t the first social media stock to go public, but it is the largest. Starting at $38 at opening and now down 24% to $29 per share, some consider Facebook’s shining moment a flop. Now shareholders are suing Facebook, Zuckerbeg and its underwriter Morgan Stanley stating that they concealed a severe reduction in revenue growth forecasts. According to Stanley, this will be due to an increase in Facebook app and mobile users as opposed to traditional PC users. So how can the public wrap its mind around Facebook going public? Read more →

As many of you already know, Facebook officially rolled out timeline for Pages last week, and with that came a slew of new features and opportunities for you and your brand to boost user engagement.

Pages are essentially the go-to place on Facebook for businesses to build connections with people and facilitate the B2C communication that’s incredibly essential. Pages are also the place where companies create unique brand content that can become ads and sponsored stories. According to Facebook, “it’s the core place for businesses to manage their posting and advertising content.” Read more →