While generally classified as a social media site, Google is adamant that Google+ is more than a place for networking and video chats. After much hype before its release in 2011, most users would concur that Google+ has fallen flat. Users find its functions redundant in the face of similar social media sites they are more familiar with. While many enjoy its “hangout” feature, which allows users to video chat with multiple friends at once, it can hardly be considered a leader in social media because of that feature alone. Read more →

Like it or not, having a Google+ page gives your business a better shot at website visits. “How?” you ask. Recent controversial changes to Google’s search algorithm give preferences to businesses and individuals with Google+ pages, thus providing a strong incentive to create a Google+ page as part of your social media strategy. Read more →

Like many social media early adopters, I signed up to Google+ this week. And while I’m no expert yet, I still felt in necessary to share my initial opinions on the proposed “Facebook killer”.

For those of you who don’t know, Google+ is Google’s new social networking site. Read more →

One of the most important qualities a public relations practitioner should have is the ability to listen and listen well. In fact, half of the work that goes into PR is listening and monitoring! After all, PR isn’t about shouting out your message to the world anymore. It’s about engaging with your target audience, so listening is the first step. Read more →

There is a lot of buzz going around that Google is creating a “Facebook killer” called GoogleMe. While it very well can be solely a rumor, as the dry erase girl has taught us, we can’t believe everything we read. Regardless, I am going to address the foreseen Facebook murder and call it bull hockey. Read more →