No one likes to admit they made a mistake, especially at work, but mistakes are bound to happen. They provide an opportunity to learn, can strengthen your skill set, and help you become a better designer by making you more aware. As a designer experienced in both freelance work and actively employed by a digital marketing firm – the key is to learn from your mistakes and teach others.

I’ve listed five common mistakes designers tend to make; hopefully sharing these will help you avoid sticky situations.   Read more →

A logo is an instant reminder of a business, product or service, derived from brilliant concepts and careful execution. An effective logo has many qualities that make it distinct, relevant and visually stimulating. If designed correctly, one graphic can help to convey a company’s message and help to build brand recognition.

So, what are a few important elements you need to know when designing logos for businesses? We’ve listed a few tips our designers at Pyxl use when working with clients to develop a successful logo. Read more →

Pyxl is happy to announce the launch of a newly designed responsive website for TEAM, an organization that has brought churches and ministries to communities all over the world for more than 120 years! TEAM recruits, trains and sends missionaries to work in more than 155 ministry initiatives that include community development, healthcare, business, linguistics, sports and education in 38 ministry areas worldwide. With an increase in internet users, TEAM experienced some frustration adjusting to the challenges of reaching today’s future missionary. That’s when they sought Pyxl’s help. Read more →

Have you ever found yourself driving down a long and lonesome road in the middle of the night, blasting your high beams, when a car enters your line of sight with little time to adjust your lights? Perhaps the lights of a driver who failed to turn down their high beams have blinded you. Audi has recognized this issue and provides a solution in their upcoming models, just one of several high-tech advances we discovered while at this year’s International Consumer Electronics Show (CES). Read more →

What a fantastic opportunity to once again contribute to the success of the #1 tennis event in the Southeast! The USTA Knoxville Challenger tournament committee approached Pyxl more than three years ago, at a time in which they struggled to organize and promote the large-scale tennis event. This 7-day tournament brings professional tennis players to Knoxville to vie for a $50,000 prize, with proceeds benefiting a regional not-for-profit organization. With the USTA on the verge of pulling the event from the Challenger Series, a new tournament committee was formed, and Pyxl was brought on board to provide marketing strategy and support. Read more →

What a privilege to work with an organization that changes lives and makes a difference! We’re pleased to announce the launch of Free Arts for Abused Children of Arizona’s new website. This inspiring non-profit won a web package valued at $50,000 in a charity contest organized by Pyxl. Read more →

We’re thrilled to announce the launch of a website redesign for MedAire, a travel risk management company for the airline, yacht and business aviation industries.

Together, Pyxl worked diligently with MedAire’s marketing team to make the site visually appealing and welcoming to visitors. Read more →

Monday, May 14^th marked both the beginning of my summer graphic design internship at Pyxl and Knoxville’s 2^nd Annual Design Week. Five days of design related activities and events provided for an exciting first week, which I’m excited to recap for you here.

Monday

To start off the week, Kervie, Taylor and I attended Design Week’s Kick-off + Keynote event at Remedy Coffee. Deb Shmerler was awarded the 2012 AIGA Fellow Award for her committed involvement in the design profession as a practitioner, educator and AIGA leader. Her contributions were impressive and really seemed to make a difference in the community. After listening to the speakers, I participated in the DART Knoxville event. This involved throwing a dart at a map of Knoxville, and then taking a photograph of the street intersection you hit. After one unsuccessful shot, I landed at the intersection of Old Weisgarber and Dowell Springs. Read more →

How do you handle deadlines? If you work in marketing, design, web development, or any other deadline-driven field, you’re familiar with quick turnarounds and probably have your own methods to handle them gracefully. As a graphic designer, I’m constantly watching for new ways to work efficiently for 3 basic reasons: Read more →

You may remember that last year, the Pyxl team ventured out to the ADDY Awards, presented by the American Advertising Federation of Knoxville, and took home a Gold ADDY for our website.

Well, we’re excited to announce that this year, for the 46th Annual ADDY Awards this past Saturday, we went 10 for 10, taking home 5 Bronze, 4 Silver and another Gold! What a night! Read more →