We’ve kicked off the new year with three exciting presentations! In case you missed one or would like to review what was covered, we’re giving you a snapshot of each presentation and complementary resources you can apply to your business.

1. Measuring Digital: How to Track Marketing Activities & Quantify ROI

We had a fantastic turn out at the Knoxville American Marketing Association’s 3rd Annual Progressive Marketing Summit! Attendees included many local business owners and managers, as well as corporate marketers and employees of Knoxville’s local marketing firms. The event focused on mobile marketing, and included two speakers as well as two panel discussions. Read more →

Don’t miss Pyxl’s owner & lead advisor Brian Winter speaking this Thursday at the third annual Progressive Marketing Summit, co-presented by the Knoxville Chamber and the Knoxville Chapter of the American Marketing Association!

Most organizations understand they need to be doing something when it comes to the web, but it’s easy to get lost in the world of digital marketing, social media and mobile, and many organizations quickly find themselves jumping on bandwagons without truly understanding how the marketing dollars they’re spending impact the bottom line. Read more →

What a fantastic opportunity to once again contribute to the success of the #1 tennis event in the Southeast! The USTA Knoxville Challenger tournament committee approached Pyxl more than three years ago, at a time in which they struggled to organize and promote the large-scale tennis event. This 7-day tournament brings professional tennis players to Knoxville to vie for a $50,000 prize, with proceeds benefiting a regional not-for-profit organization. With the USTA on the verge of pulling the event from the Challenger Series, a new tournament committee was formed, and Pyxl was brought on board to provide marketing strategy and support. Read more →

We are thrilled to launch Pyxl University, a program geared toward recent graduates looking to acquire real world hands-on experience while getting paid! The first of 5 programs will be offered in the spring of 2013 for Account Executives. Read more →

Last week, the second annual Social Slam brought more than 550 people from 20 states and two Canadian provinces to our little city of Knoxville. But in order to bring all these individuals to town, a lot of time and preparation took place behind the scenes.

Now, this isn’t going to be a traditional post of  “5 Things I Learned at Social Slam”, or “Overheard at Social Slam.” This is just a simple account of what all it took to put on a social media conference and the people who deserve to be patted on the back. Read more →

If you attended Social Media Club Knoxville’s Social Slam this week, you likely saw our own Brian Winter present on digital marketing during the 3pm keynote. And because many of you liked Brian’s presentation so much that you asked for a copy of his slides, we’ve loaded them up onto SlideShare just for you. Read more →

There are a few things I love in this world, and two of them are social media and coupons, so imagine my happiness when Pyxl signed a cool new client, FlutterToday. Simply put, FlutterToday is a locally owned and operated online community that gives users a deal a day to East Tenneesee-area restaurants, bars, nightspots, attractions and events (with discounts from 50-90% off)! Read more →

What a night to be a member of the Pyxl team last Saturday as we ventured out downtown for the 45th Annual Addy Awards, presented by the American Advertising Federation of Knoxville. Just in case you missed the festivities, it was a fun night filled with great music, great food, great friends and great work by very talented agencies in Knoxville. Read more →

As of yesterday, Foursquare opened its doors to all cities and towns globally.

In the past few months, Foursquare had been growing rapidly in larger metros around the world…and now we’ll be able to experience the phenomenon in Knoxville.

But what is Foursquare? Read more →

We talk a lot about how powerful social media is and how Twitter can be used in some really interesting ways, so I think the Knoxville Challenger tennis event is an interesting case study. Read more →