What a fantastic opportunity to once again contribute to the success of the #1 tennis event in the Southeast! The USTA Knoxville Challenger tournament committee approached Pyxl more than three years ago, at a time in which they struggled to organize and promote the large-scale tennis event. This 7-day tournament brings professional tennis players to Knoxville to vie for a $50,000 prize, with proceeds benefiting a regional not-for-profit organization. With the USTA on the verge of pulling the event from the Challenger Series, a new tournament committee was formed, and Pyxl was brought on board to provide marketing strategy and support. Read more →

As of August 5, it was officially one full year since we launched our new name and identity and started to become known as Pyxl. So where did we come from? And what have we accomplished in our first official year?

For those of you who don’t already know Pyxl’s past, we started out as Image Communications, a traditional advertising agency. But by early 2009, we had significantly evolved into a full-service digital marketing services firm specializing in strategy, online branding, campaign management, social media, public relations, graphic design and web development. We all agreed a re-brand was in order. Read more →

We talk a lot about how powerful social media is and how Twitter can be used in some really interesting ways, so I think the Knoxville Challenger tennis event is an interesting case study. Read more →