When I first heard of Chatroulette, I quickly dismissed it as nothing more than your average X-rated chat service. While the idea is novel, it’s hard to find the real business value in it on first “spin”, especially considering the amount of lewd content found through the service. However, it has managed to attract the attention of a few major brands — Burger King, Travelocity and French Connection — who are finding unique ways to take advantage of it.

Countdowns on websites can be really cool. They can help build excitement and get people to return on the big day. However, they can be just as annoying if they don’t actually mean anything. If you are going to use a countdown function for an announcement on your online property, then make sure it happens when it is supposed to…

People have a hard time wrestling with how to make their website do everything they need it to. It needs to accurately present the company or brand in a way that is appealing and easy to navigate. Although, I must confess the more sites I go to the less I think people are really considering how their visitors can navigate their web property! But, that’s a topic for another day. Your website is used as a 24/7 resource. It allows customers to buy products, download…

What are your marketing dollars being used for? With budgets being tightened notch by notch over the past 12 to 18 months, many companies are continuing to look for creative ways to save money without the proverbial ‘shooting themselves in the foot’ by cutting their marketing budgets too much. Now I know there are a lot of lists out there telling you what to do, well I decided to take the opposite approach and tell you some of the things we think you shouldn’t do…