With a significant increase in both tablet and smartphone sales compared to desktop purchases, and the projected rise of mobile web use over the traditional desktop by 2014, mobile browsing is expected to surpass desktop-based Internet access within the next three to five years. Internet users are visiting your site from a variety of browsers and devices. Since you can’t predict who your next visitor will be or which device they’ll be using, companies should consider a responsive website — offering consumers versatility to conduct research and make purchases while on the go.

Reach your target audience effectively on the devices they use by developing one site that is compatible for all devices, which will help to deliver a positive digital experience, rather than creating device-specific sites. Want to learn more about responsive web design? Check out our most recent infographic: Read more →

Pyxl is happy to announce the launch of a newly designed responsive website for TEAM, an organization that has brought churches and ministries to communities all over the world for more than 120 years! TEAM recruits, trains and sends missionaries to work in more than 155 ministry initiatives that include community development, healthcare, business, linguistics, sports and education in 38 ministry areas worldwide. With an increase in internet users, TEAM experienced some frustration adjusting to the challenges of reaching today’s future missionary. That’s when they sought Pyxl’s help. Read more →

Did you ever think a six-second video could enhance your digital marketing strategy? A new mobile app called Vine, brought to you by Twitter, is a video-looping service that lets you create and share videos with current and potential customers.

Companies looking to maximize creativity and offer a quick visual have become a driving force behind Vine’s momentum. So how can Vine videos fit into your digital marketing strategy? Read more →

We’ve kicked off the new year with three exciting presentations! In case you missed one or would like to review what was covered, we’re giving you a snapshot of each presentation and complementary resources you can apply to your business.

1. Measuring Digital: How to Track Marketing Activities & Quantify ROI

We had a fantastic turn out at the Knoxville American Marketing Association’s 3rd Annual Progressive Marketing Summit! Attendees included many local business owners and managers, as well as corporate marketers and employees of Knoxville’s local marketing firms. The event focused on mobile marketing, and included two speakers as well as two panel discussions. Read more →

Reaching your audience can be difficult. There once was a time when all business owners and marketers had to worry about was having a web presence. With the evolution of digital marketing, we’re learning how specific content (the right content) resonates with an audience and how the type of device used to access that content affects the impact it can have.

Did you know that in the past 18 months the use of a desktop computer to access the web while at home has decreased by 20 percent, while access by mobile devices has increased? It’s not to say the desktop is irrelevant, but with increasing mobile web use on the go and even at home, it’s becoming less relevant.

The need to develop the right content on the right device to convey your message is crucial.  Let’s dive into this concept and look at some easy ways to produce relevant content and tailor it for a specific device. Read more →

Ditch your typical lunch break next week and join us for the Arizona Tech Council Lunch and Learn, an educational forum designed for business leaders, marketers and industry professionals. We’ve partnered with the Arizona Technology Council to host the event on Tuesday, February 19^th at 11:30 a.m. Pyxl’s founder Brian Winter will be sharing a presentation entitled “Integrated Engagement: Content, Reach & Context in a Mobile World!”

With a growing number of mobile users, it’s crucial for businesses to integrate mobile strategies into their marketing efforts, a move that allows them to effectively reach target audiences. Read more →

We are thrilled to team-up with 48 West at their inaugural event! Join Pyxl’s founder Brian Winter for this two-day event that combines outstanding food, an exciting music lineup and innovative technology. Brian’s presentation, “Re-Thinking Digital,” scheduled for 9:00 AM on Friday, February 15^th, is sure to peak your interest!

This inspiring event showcases the future of technology and the influential leaders driving the industry, in addition to outdoor festivals for kids tech and STEM activities. The event is interactive and engaging, designed to spark interest and create conversation, while providing a platform to network and develop new partnerships. Attendees will gain hands-on experience from industry experts via interactive exhibits, program sessions and panel discussions that explore technological innovation and lessons in entrepreneurship, funding and interactive media. Speakers will share best practices that can be immediately applied to your own business. Read more →

Don’t miss Pyxl’s owner & lead advisor Brian Winter speaking this Thursday at the third annual Progressive Marketing Summit, co-presented by the Knoxville Chamber and the Knoxville Chapter of the American Marketing Association!

Most organizations understand they need to be doing something when it comes to the web, but it’s easy to get lost in the world of digital marketing, social media and mobile, and many organizations quickly find themselves jumping on bandwagons without truly understanding how the marketing dollars they’re spending impact the bottom line. Read more →

As we wrap up 2012 and welcome a new year, it’s a great opportunity to reflect on our successes and consider how our progress may affect the future. Evaluating the needs of our clients and thinking outside the box gives Pyxl the creative upper hand to see industry demands and provide solutions. At Pyxl, we thrive on setting and achieving big goals and measuring results along the way. So what does 2013 have in store for our industry? Read more →

As the number of mobile users increases, the need to integrate mobile strategies into marketing initiatives is increasing as well, a topic discussed by our own founder and lead advisor Brian at a Knoxville AMA event last week.

The Importance of Mobile

Reaching customers has become increasingly difficult in our digital world, and as the fastest growing segment of the web, mobile is a part of that. Brian shared that the growth of the mobile web has outpaced that of desktop by 10 times, and smartphone sales have significantly surpassed PC sales in recent years. Read more →