Successful communication that connects with your target audience can be difficult to establish. It’s important to pay close attention to the needs and wants of your audience, allowing you to choose the right content and method of communication.  Content sources such as white papers, eBooks, blog posts, press releases, and case studies have targeted objectives and serve a specific purpose in educating and engaging your audience.

Our team enjoys creating and providing relevant content and helpful resources that expand market reach to generate quality leads that drive marketing and sales results. Before creating content and identifying which media to use, let’s
take a look at these five content sources and the basic characteristics of each. Read more →

We are ecstatic that our Tempe office has been named one of 2012’s Best Places to Work in Arizona by the Phoenix Business Journal! With a company that focuses on creating excellent morale, engages its employees, offers above-the-standard employer benefits and encourages team building, creativity and collaboration, who wouldn’t want to go to work?! Read more →

The press release is one of the most common public relations tactics, and most businesses can say they’ve released at least a few. However, the web and social media have drastically changed the way they’re distributed. Read more →

As you may know, press releases greatly help with Search Engine Optimization (SEO) and work well to increase your ranking on search engines like Google and Yahoo. However, it’s important to get the most out of your press releases by further optimizing them to be better noticed by search engines. Read more →

As PR pros, we spend a good portion of our time writing press releases and pitching the media. We spend hours blending words together to make sure that our releases send the right message for our clients. But those words aren’t enough. Read more →

Social Media Releases are becoming ever so popular because they offer an open and innovative way for organizations to publish news. SMRs have the ability to make news more interactive and engage the public in dialogue about an organization.

However, it is important to note that SMRs cannot replace traditional press release; they can only compliment them. As PR 2.0 industry opinion leader Brian Soils said in his blog about SMRs, “The Social Media Release is not going to miraculously fix a hyperbole-ridden, over-stated, incomprehensible document riddled with BS.” SMRs still must be relevant, factual, and purposeful. Read more →

Often, small to medium-sized businesses don’t have the budget or the need for a full-time marketing or public relations firm. However, it’s still important for these organizations to get media coverage, as this is often what creates brand awareness and ensures more website visits and foot traffic (if you have a website and/or a store of course).

In this market, small businesses need to do what they can to stand out among the competition while still keeping an eye on the budget…and that’s why we decided to create MyPRGuide! Read more →