What a fantastic opportunity to once again contribute to the success of the #1 tennis event in the Southeast! The USTA Knoxville Challenger tournament committee approached Pyxl more than three years ago, at a time in which they struggled to organize and promote the large-scale tennis event. This 7-day tournament brings professional tennis players to Knoxville to vie for a $50,000 prize, with proceeds benefiting a regional not-for-profit organization. With the USTA on the verge of pulling the event from the Challenger Series, a new tournament committee was formed, and Pyxl was brought on board to provide marketing strategy and support. Read more →

We are ecstatic that our Tempe office has been named one of 2012’s Best Places to Work in Arizona by the Phoenix Business Journal! With a company that focuses on creating excellent morale, engages its employees, offers above-the-standard employer benefits and encourages team building, creativity and collaboration, who wouldn’t want to go to work?! Read more →

Before one of my recent interns finished up her internship here at Pyxl, she asked me out to lunch so she could pick my brain on different things she should know in order to put her ahead of the game when it comes to looking for jobs in this ever-competitive job market. Being the smart student that she is, she brought up the idea of knowing basic HTML code. Read more →

It seems like everywhere we look these days, a company is in the midst of a crisis. And while having a crisis is not the end of the world for a company or brand, the way it is handled can be.

Netflix is a prime example of a company that didn’t learn the 1,2,3’s of crisis communication. As we all have heard by now, the company sent out an email this past summer stating the new terms of its DVD rental service. It was going to be split into two separate plans, which in turn would raise prices. Of course, customers were not happy, so Netflix CEO Reed Hastings sent out an email a few months later to apologize, after a great number of customers dropped the company. One reason why customers got so upset was that they did not understand why this was happening and, surprise, they didn’t like what was happening. We have to wonder, why did it take months for Netflix to apologize? Read more →

I’m a huge Shark Week fan. It all goes back to watching it with my Dad back when I was a kid and being amazed (aka absolutely terrified) at the shear force of these creatures.

I even begged Pyxl to create a Shark Week Kyoo so that I could see the entire social buzz from Twitter, Facebook, Flickr, YouTube, Google News and social bookmarking websites – all on one single page. Read more →

We often hear the words, “honesty,” “transparency” and “credibility” in relation to the field of public relations. Those of us who practice it know that ethics is at the core of the industry, so we have to ask ourselves, “why are there smear campaigns in 2011?” Read more →

For many students, school’s out for summer (or it’s about to be), but not for new grads.

Remember the good ole’ days when you ran out of your last class of the year with a little side kick-step? The joys of a three-month summer siesta were before you, and all you had to worry about was what SPF sunscreen to use. Those days are no more for the upcoming college graduates. The real world has finally caught up to them, and unless they’re heading off to grad school, it’s time for many to start their 9 to 5’s. Read more →

The press release is one of the most common public relations tactics, and most businesses can say they’ve released at least a few. However, the web and social media have drastically changed the way they’re distributed. Read more →

At Pyxl, we pride ourselves on being on the cutting edge of digital marketing, social media and new communication techniques. This is why we’re proud to announce that we are the official presenting sponsor of Social Media Club Knoxville’s 2011 Social Slam!

This one-day marketing and public relations event will be held on April 13, 2011 at the Knoxville Convention Center.  Social Slam will bring together experts and innovators of social media from around North America for a unique conference experience. Read more →

In the past few years, social media has drastically changed the world of business, and in particular, the business of public relations, especially because through social media, everyone has the opportunity to become an “influencer” within their chosen niche. Read more →