If you’re a savvy shopper like us, you’ve surely heard of Half Off Depot, the social commerce site that offers discounts from 50-90% off to the best shops, restaurants, bars, attractions and events in each of the 30 cities it serves. Well today, the whole Pyxl team is excited to announce that we’re going to be helping Half Off Depot continue on its path of growth by delivering integrated design, development, public relations and social media services…

PR is about engaging, so listening is the first step.

14 PR pros chat with Mashable about the future of PR and social media.

We’ve all been there – your deadline is approaching and you stare at your blank screen hoping that the words will magically appear. Panic sets in and you become increasingly discouraged and frustrated. You have been bitten by the notorious Writer’s Block bug. Have no fear; there are several ways that you can overtake this pesky critter…

I’ve always been a fan of adding blogger outreach to a public relations plan, and lately, it seems that more and more companies are really seeing the value in it. After all, you have to go where your customers are, and that’s not always the mainstream media! As trusted sources of information in many niche markets, bloggers should not be ruled out when you’re looking to spread your message. They often have more influence than you realize…

The following is a post from Pyxl’s current public relations intern, Kelly Steffen. Going into my senior year of college, I decided to take some time and reflect on what I’ve learned and how I can use it to enhance my upcoming career in public relations. One thing I thought about was college courses—does college really prepare you for your desired career?

I remember my journalism editing class in college very well, particularly when it came to writing article headlines. We’d be given font and type-size requirements, along with the size of the article in print. Then, we’d have to formulate some cleaver, semi-poetic headline that fit perfectly into the designated space. Now that I’m in the professional world, working at a digital marketing firm and writing headlines for the web, some things have changed. Whether you’re writing a blog post or a press release, there are a few key things to…

Last week, eMarketer published some great statistics on online video. This year, eMarketer estimates that 66.7% of US Internet users—147.5 million people—are watching video online each month. By 2014, that figure is forecast to rise to 77% of Internet users, or 193.1 million people! Are they watching your videos?

Public Relations is a strategic and cost-efficient way to gain attention for your small business. Effective PR yields media exposure and can gain your company credibility, which will ultimately set your business apart from the rest. There are many PR tools at the disposal of small businesses. These tools, or tactics, are the nuts and bolts of any PR project. Whether your company is simply announcing a new leadership board or completely rebranding its image, there’s a PR tactic suitable to promote the message…

As you may know, press releases greatly help with Search Engine Optimization (SEO) and work well to increase your ranking on search engines like Google and Yahoo. However, it’s important to get the most out of your press releases by further optimizing them to be better noticed by search engines. With the large amount of press releases distributed everyday, search engine optimization is a tool we can use to set our news apart. When done right, Press Release SEO can increase search ranking to provide…