In a December post from Bailey Gardiner entitled What New PR Pros Need to Know, it mentioned that new PR pros should embrace math and stop the age old remark of “I majored in communication because I hate math.” Let’s face the facts—we’re not accountants or statisticians. We’re not going to use upper-level mathematics, but we must ask ourselves, is this saying even relevant in today’s world of ROI and measurement tactics? Read more →

Did you hear? Pyxl has a monthly e-newsletter now (hint: you can sign up for it over there on the right column). I know, I know, email marketing isn’t a new thing, and in fact, I often hate the way some companies do it. However, I’m still a firm believer that done right (and in a completely non-spammy way), an email newsletter can be a valuable asset to your online marketing initiatives. Read more →

Pyxl has been on a rampage over the past year, rolling out new services for ourselves and our clients, in addition to expanding our office twice and doubling in our number of employees. We’ve been creating custom applications, ecommerce sites, updating brands, updating UIs, taking companies mobile, promoting products and websites, as well as leveraging the web to power awareness campaigns. Whew! Not bad for a 12 month sprint! To put it bluntly, it’s been more fun than I could have imagined. Read more →

If you’re a savvy shopper like us, you’ve surely heard of Half Off Depot, the social commerce site that offers discounts from 50-90% off to the best shops, restaurants, bars, attractions and events in each of the 30 cities it serves. Well today, the whole Pyxl team is excited to announce that we’re going to be helping Half Off Depot continue on its path of growth by delivering integrated design, development, public relations and social media services. Read more →

One of the most important qualities a public relations practitioner should have is the ability to listen and listen well. In fact, half of the work that goes into PR is listening and monitoring! After all, PR isn’t about shouting out your message to the world anymore. It’s about engaging with your target audience, so listening is the first step. Read more →

With the rise of social media, the field of public relations has taken some drastic changes. While I officially came into the field right around the same time social media exploded, I can still see some major differences between what I was taught in school and at internships, compared to how I function now as Pyxl’s PR specialist.

But the transformation of PR isn’t over. Myself, along with 13 other PR pros, recently chatted with Mashable’s Erica Swallow about the future of PR and social media. Head over to Mashable to see what we had to say about the industry, where we’re at now, and where we’re going…

*Image from bionicteaching. Used under Creative Commons.

We’ve all been there – your deadline is approaching and you stare at your blank screen hoping that the words will magically appear. Panic sets in and you become increasingly discouraged and frustrated. You have been bitten by the notorious Writer’s Block bug.

Have no fear; there are several ways that you can overtake this pesky critter. Read more →

I’ve always been a fan of adding blogger outreach to a public relations plan, and lately, it seems that more and more companies are really seeing the value in it. After all, you have to go where your customers are, and that’s not always the mainstream media! As trusted sources of information in many niche markets, bloggers should not be ruled out when you’re looking to spread your message. They often have more influence than you realize. Read more →

The following is a post from Pyxl’s current public relations intern, Kelly Steffen.

Going into my senior year of college, I decided to take some time and reflect on what I’ve learned and how I can use it to enhance my upcoming career in public relations. Read more →

I remember my journalism editing class in college very well, particularly when it came to writing article headlines. We’d be given font and type-size requirements, along with the size of the article in print. Then, we’d have to formulate some cleaver, semi-poetic headline that fit perfectly into the designated space. Read more →