I recently came across an article on 10 major rebranding disasters. The list included the likes of Tropicana, Pepsi, the SciFi Channel, Comcast, RadioShack and others. All major corporations, these brands spent big bucks creating their new images. However, each rebrand was met with disappointment and consumer backlash. Read more →

I’m sure by now you’ve all heard about how Starbucks is testing out a company rebrand. Unlike what I consider to be a corporate rebrand, the company is actually rebranding each store individually to make them appear to be “hometown” coffee shops rather than the international corporate giant shops that they now are. Read more →