As you may know, press releases greatly help with Search Engine Optimization (SEO) and work well to increase your ranking on search engines like Google and Yahoo. However, it’s important to get the most out of your press releases by further optimizing them to be better noticed by search engines. With the large amount of press releases distributed everyday, search engine optimization is a tool we can use to set our news apart. When done right, Press Release SEO can increase search ranking to provide…

The other night at the SMCKnox Launch Party someone asked, “What is more important: Search Engine Optimization or Social Media Optimization?”
I have heard this question before so I thought that I would weigh in with my opinion on the matter. While I think both are important, I think it is an easy answer – the optimization of Social Media.
Granted, I may be a little bias being a large advocate of social media, however, I have also had my experience in SEO. I think that a company’s ability to engage and …