Did you know that roughly 46% of Internet users rely on social media when deciding to make a purchase? When current or potential customers enter keywords to find your company, product or service, it’s crucial for your business to show up on the first page of the search results. Developing a strategic marketing plan that combines social media and SEO can help you overcome this growing challenge.

Social media can be used to influence SEO by increasing ranking and building inbound links. I’ve listed five helpful tips that will show you how social media and SEO work together to produce an effective marketing strategy. Read more →

Our employees are our most important assets, so finding the right ones needs careful consideration. It’s important that new hires have a passion for what they do and a constant desire to keep learning, in addition to being a good fit and the ability to get the job done.  So, before I interview I do my research to see what I can learn and ask the right questions to gage their true intentions and expectations.

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In today’s digital age, businesses understand the power of using social media to enhance their marketing strategy. Social media allows us to reach and engage with current and potential customers, as well as promote products and services. Just as quickly as technology changes, so does social media.  We’ve posted helpful tips on how to maximize your social media – what we haven’t done is offer advice on what not to do. Read more →

Last week was my third (and final) time serving as lead organizer of Social Slam, an annual social media conference that’s turned into one of the most talked about social media conferences around. We were even the second most popular trending topic on Twitter this year! Of course, it’s been tons of fun to plan and grow over the years, especially with such an amazing team, but all good things must come to and end (for me at least), and luckily, Social Slam will continue to go on (hope to see you all there next year!).

That said, this year was full of tons of great content, so much so that it’s hard to compile into one blog post, but I’m going to do my best… Read more →

Do you remember the days when outbound marketing initiatives such as direct mail, flyers and media advertisements were the best way to reach your customers? Companies are realizing the need to shift their marketing approach to reach on-the-go consumers. Gone are the days of traditional outbound marketing and in are the days of inbound marketing, or digital demand generation.

With a digital demand generation approach, marketing efforts are geared toward creating awareness, educating the customer and ultimately generating leads. Successful inbound marketing campaigns have three distinct characteristics: Read more →

This is the third post in our department recaps following Pyxl’s visit to South by Southwest Interactive. Today, Nicole, Director of Digital Communications, shares 6 tips from one of her most memorable sessions…

At Pyxl, we work with a lot of B2B companies on digital and social strategies, as well as implementation, so I was excited to attend B2B Social Marketing: Blazing New Trails – featuring marketers from Salesforce.com, Cisco and Xerox – at SXSW this year. Read more →

Did you ever think a six-second video could enhance your digital marketing strategy? A new mobile app called Vine, brought to you by Twitter, is a video-looping service that lets you create and share videos with current and potential customers.

Companies looking to maximize creativity and offer a quick visual have become a driving force behind Vine’s momentum. So how can Vine videos fit into your digital marketing strategy? Read more →

Whether you’re new to Twitter or a seasoned pro, you’ve probably noticed tweets in your timeline containing a word or phrase attached to the hash symbol (“#”), this is a “hashtag.” At any given time at least one tag is tied to a trending topic posted on Twitter.  Here’s the million-dollar question – what is a hashtag?

What is a Hashtag?

Hashtags are really are just a way of categorizing and linking tweets about a specific topic. They are most often used as a search mechanism and to fuel social media marketing strategies.

Try your hand at these 5 tips to enhance your hashtag strategy! Read more →

Creating unique landing pages for each offer is critical. Sometimes companies put a ton of money and effort into driving traffic but they lose out right at the end of the process. Their final step of the engagement process is to convert prospects into marketing leads to help grow your sales funnel.

But remember, these assets need to be easy to use and interesting to customers. Having weak landing pages can have a direct impact on lead generation and overall conversion rates in a digital marketing campaign – and no one wants that. Read more →

Connecting with your target audience can be tricky; you have to pick the right platform and the right content carefully.  Social media platforms can have specific objectives and serve a different purpose to educate, inform and engage your audience. Before creating a social media account you have to know the interests, problems and needs of your audience well enough to connect with them.

At Pyxl, we have so much fun interacting with our followers on Facebook and Twitter and on LinkedIn we expand our market reach to include a higher business/industry expert profile. The investment you make to reach your target audience using social media will drive more people to your website, generate leads, expand your social presence online and allow you to communicate and keep a pulse on your brand and industry in real time. Read more →