We’re excited to announce our upcoming FREE live webinar, “The Case for Responsive Websites: A Guide to Creating an Optimal Viewing Experience” on Thursday, June 27^th at 1:00 PM EDT. With over one billion smartphone users worldwide, mobile browsing continues to drastically increase, furthering the demand for a positive digital experience. Without knowing the next visitor to your site or the device they will be using, you can’t risk not having a mobile optimized site that gives consumers the ability to easily research and make purchases. Read more →

No one likes to admit they made a mistake, especially at work, but mistakes are bound to happen. They provide an opportunity to learn, can strengthen your skill set, and help you become a better designer by making you more aware. As a designer experienced in both freelance work and actively employed by a digital marketing firm – the key is to learn from your mistakes and teach others.

I’ve listed five common mistakes designers tend to make; hopefully sharing these will help you avoid sticky situations.   Read more →

Pyxl is happy to announce the launch of a newly designed responsive website for TEAM, an organization that has brought churches and ministries to communities all over the world for more than 120 years! TEAM recruits, trains and sends missionaries to work in more than 155 ministry initiatives that include community development, healthcare, business, linguistics, sports and education in 38 ministry areas worldwide. With an increase in internet users, TEAM experienced some frustration adjusting to the challenges of reaching today’s future missionary. That’s when they sought Pyxl’s help. Read more →

Have you ever hit a brick wall with blog content or expanding your audience reach? Marketers tend to spend a lot of time on ranking for general keywords, and as time passes by they realize that is what everyone else is doing, including the competition! Placing an emphasis on long tail keywords might be your solution. These keyword phrases are the foundation of what your website is built on and helps search engines understand the purpose of your content.

Quality long tail keywords have less competition, are easier to rank, increase traffic to your site and drive qualified traffic, resulting in higher lead conversion rates. Let’s look at the difference between general and long tail keywords, then jump into specific how-to’s. Read more →

This is the third post in our department recaps following Pyxl’s visit to South by Southwest Interactive. Today, Nicole, Director of Digital Communications, shares 6 tips from one of her most memorable sessions…

At Pyxl, we work with a lot of B2B companies on digital and social strategies, as well as implementation, so I was excited to attend B2B Social Marketing: Blazing New Trails – featuring marketers from Salesforce.com, Cisco and Xerox – at SXSW this year. Read more →

Did you ever think a six-second video could enhance your digital marketing strategy? A new mobile app called Vine, brought to you by Twitter, is a video-looping service that lets you create and share videos with current and potential customers.

Companies looking to maximize creativity and offer a quick visual have become a driving force behind Vine’s momentum. So how can Vine videos fit into your digital marketing strategy? Read more →

We are thrilled to team-up with 48 West at their inaugural event! Join Pyxl’s founder Brian Winter for this two-day event that combines outstanding food, an exciting music lineup and innovative technology. Brian’s presentation, “Re-Thinking Digital,” scheduled for 9:00 AM on Friday, February 15^th, is sure to peak your interest!

This inspiring event showcases the future of technology and the influential leaders driving the industry, in addition to outdoor festivals for kids tech and STEM activities. The event is interactive and engaging, designed to spark interest and create conversation, while providing a platform to network and develop new partnerships. Attendees will gain hands-on experience from industry experts via interactive exhibits, program sessions and panel discussions that explore technological innovation and lessons in entrepreneurship, funding and interactive media. Speakers will share best practices that can be immediately applied to your own business. Read more →

Don’t miss Pyxl’s owner & lead advisor Brian Winter speaking this Thursday at the third annual Progressive Marketing Summit, co-presented by the Knoxville Chamber and the Knoxville Chapter of the American Marketing Association!

Most organizations understand they need to be doing something when it comes to the web, but it’s easy to get lost in the world of digital marketing, social media and mobile, and many organizations quickly find themselves jumping on bandwagons without truly understanding how the marketing dollars they’re spending impact the bottom line. Read more →

Writing engaging content online is incredibly important, whether you’re working on copy for a website or putting together a blog post. It can determine whether an organization will do business with you or if someone will even bother visiting your website again.

Here are a few rules of thumb that may be helpful to follow as you sit down to write for the web. Read more →

We recently launched a new website for tnAchieves, a local organization that seeks to give back to high school graduates in Tennessee: tnAchieves.org. This privately funded program gives students a chance to go to community college for two years by providing funding to fill the gap between any financial aid they are receiving and the total cost of tuition.

Read more →