Facebook is at it again, creating new ways for marketers to reach their audience. Just Wednesday Facebook announced its newest feature: embedded posts. This allows you to embed Facebook posts on to your website similarly to how you are able to embed tweets, Instagrams and even Vine videos. This isn’t available to every user just yet, but is being rolled out slowly. This is all fine and dandy, but what does this mean for the marketers of the world?
Lucky for you, we’ve complied a few ways for marketers to take advantage of Facebook’s new embedded posts!
1. Build Brand Awareness
As mentioned above, this new feature will allow marketers the opportunity to embed Facebook posts on to their website. This includes status updates, photos and even videos. The cool thing is, visitors to your website will then have the ability to engage with the content, which includes commenting, sharing and liking the post as if they were on Facebook – a great way to help build brand awareness! As a bonus, visitors will also be able to like your company page as well.
2. Share Content in a More Dynamic Manner
Just like Twitter, Facebook now allows users to include hashtags in their status updates. This comes in handy when embedding posts to your website. Once embedded, visitors will be able to click on the hashtag used in the embedded post and find similar posts with the same hashtag. If you’re using a hashtag to promote an event or a product, this can help visitors to your site find more related posts about what you’re promoting. Check out this example Facebook shared from the official British Monarchy Facebook page.
3. Share Positive Company Comments
Are you getting awesome feedback from your fans on Facebook? As a marketer, you know this is great news for your brand! With embedded posts, you’ll be able to incorporate those positive comments in a blog post or on your homepage! Visitors to your site will not only be able to see the comments, but will be able to like your company page or even leave a comment themselves.
4. Make Press Releases More Engaging
Press releases are never the most exciting pieces of content, but with embedded posts, you will be able to make your press releases more engaging. It might be worthwhile to announce your news via Facebook and then embed the post into a release on your site, which might make it a little more exciting!
It will be interesting to see how marketers get creative with embedded posts, and we can’t wait! Do you have additional ideas/ways to use embedded posts? Leave a comment and let us know!