Produced by the Consumer Electronics Association (CEA), the International Consumer Electronics Show (CES) is a major technology-related trade show held each January in Las Vegas, Nevada, traditionally hosting over 100,000 people. With more than four decades of success, the CES reaches across global markets, connects the industry and enables consumer electronics innovations to grow and thrive.
In 2010, CEA needed to find a company capable of designing and developing the latest version of the CES website, which receives millions of views, and integrating it into the company’s current content management system. Beyond CESweb.org, CEA also sought a company to re-design and develop its “CES Social Circle”, which would aggregate all online buzz about CES to one easy-to-use and interactive online destination.
CEA reached out to Pyxl in early 2010 to invite the marketing firm to take part in a request for proposal regarding the design and development of the new CES website. The team was quickly impressed by the Pyxl's skill and knowledge of both graphic design and web development. Pyxl worked hand-in-hand with CEA's technical staff, creating a high-quality website reflective of the large and reputable international event. Pyxl's team seamlessly integrated the new website into CEA's current content management system, incorporating new functionality and social media integration. Just months prior to the January 2011 CES, CEA chose Pyxl again to design and develop its “CES Social Circle”. In a matter of months, Pyxl created an interactive “one stop shop” online destination to aggregate everything being said about CES across the world, including photos and videos, social network updates and more – all in real-time.
Scope: graphic design, web development, application development
As both the largest travel center chain in the US and the largest purveyor of over-the-road diesel fuel in the country, Pilot Flying J is an international company with an expanded network of approximately 550 interstate travel centers and travel plazas.
For professional drivers, shower quality and cleanliness is an important factor when they’re deciding on which travel centers to stop at. Knowing this, Pilot Flying J decided to renovate and update its 4,000 showers. In order to promote the upgraded showers and ultimately bring more business to Pilot Flying J travel centers, the company needed the help of a trusted marketing partner.
After working with Pyxl on a variety of projects in the past, including the launch of its new website, Pilot Flying J tasked Pyxl with creating the marketing elements for the “Best Shower on the Interstate” contest, which asked professional drivers stopping at Pilot Flying J locations to rate cleanliness, temperature, water pressure and other shower amenities.
In order to reach the broad audience of professional drivers, the “Best Shower on the Interstate” campaign integrated the multiple marketing channels that this target market uses, including integration with Pilot Flying J’s website, the design and development of an interactive Facebook application, and the creation of a full-scale influencer outreach campaign targeting influential bloggers, vloggers and podcasters within the professional driving industry. The result was a successful campaign that drove almost 125,000 votes and ultimately enabled Pilot Flying J to name its top 5 showers.
URL: http://www.pilotflyingj.com/best-shower
Scope: marketing strategy, graphic design, web development, Facebook application development, public relations, influencer outreach
"Pyxl was an integral part of the Work the Polls campaign, and we couldn’t have been happier with results. With Pyxl’s help, we were able to create a campaign that we hope will be a model for other counties in Tennessee and the broader US."
- Greg Mackay, Administrator of Knox County Elections
In 2010, the Howard H. Baker Jr. Center for Public Policy at the University of Tennessee was one of 15 recipients of funding for the U.S. Election Assistance Commission’s Help America Vote College Program. The College Program grants aim to encourage student participation as poll workers or assistants, to foster student interest in the elections process, and to encourage state and local governments to use students as poll workers.
In Knox County, Tennessee, finding and training experts and support staff needed to operate polling stations is a challenge each election. In the November 2004 election, Knox County needed 915 workers to staff its precincts. Shortages of volunteers, absenteeism, discomfort and unfamiliarity with technology and other election processes, as well as a decreasing numbers of volunteers due to the increasing average age of poll workers, made it difficult to assure an effective and positive experience at the voting booth.
To meet this challenge, Pyxl partnered with the Howard H. Baker Jr. Center and the Knox County Election Commission to develop a website, online training videos and an awareness campaign on three college campuses to recruit and train at least 200 college students to be poll workers in Knox County on election day. The result of the campaign included 3,000 visits to the website and 295 registered poll workers, 91 percent of which listed that they were currently enrolled in college. By signing up 269 college students, the goal was exceeded by 34 percent.
URL: http://www.workthepolls.com
Scope: marketing strategy, graphic design, web development, video production, social media, public relations, cost-per-click advertising
"Pyxl was a huge help in organizing and implementing the InstantOn campaign. From the conceptual design of the product brand through implementation, they worked closely with me to make sure we were prepared every step of the way. Pyxl is an "on-demand" extension of the marketing efforts at Carpathia and is key in helping me meet the objectives of this campaign, that resulted in a successful product launch."
- Kelly White, Marketing Manager Carpathia Hosting
Named one of America’s fastest-growing companies by Inc. Magazine, Carpathia Hosting is a leading provider of managed hosting services, providing secure, reliable and compliant IT infrastructure and management for some of the world’s most demanding enterprises and federal agencies.
Carpathia and Citrix Systems were looking to launch the second generation of an exciting cloud technology product. Because it would be marketed during a time of significant activity with other competing cloud-based technologies, it needed to launch the new product without it getting lost in the rush of other similar announcements in the industry. What came to be known as Carpathia InstantOn, powered by Citrix XenServer, needed to be branded, a go-to-market plan had to be created and then the many parts of that plan had to be implemented in a matter of weeks - not months - in order for the launch to be a success.
Pyxl worked with Carpathia and Citrix to plan for the launch of InstantOn in a tight timeframe in order to avoid missing a huge opportunity within the market. The teams worked together to create a highly integrated marketing plan, focusing exclusively on online marketing channels including social media, public relations, email, advertising and Pyxl's graphic design and development experience. Through this combined effort, Carpathia was able to create a fully-developed microsite within 30 days, which served as the foundation to support email promotions, PR and social media campaigns. The result was a highly successful campaign that drove 16 million online impressions and thousands of hits to the microsite.
URL: http://www.carpathia.com/enterprisecloud/
Scope: marketing strategy, campaign management, branding, graphic design, web development, public relations, social media
"We've been very pleased with the marketing help Pyxl has given us. They have helped us to greatly exceed our sponsorship goals and have been incredibly responsive to our needs. They have truly become a part of our Challenger team. This is a great event with a great cause, and I am thankful to Pyxl for making this happen. I am confident that this year's Knoxville Challenger will be the best event yet!"
- Howard Z. Blum, Tournament Director
The Challenger Series is a part of the USTA’s Pro Circuit series which is designed to provide opportunities to aspiring young American tennis prodigies to advance to the top levels of the game.
In previous years, the Knoxville Challenger's tournament committee felt much frustration when it came to organizing and promoting such a large event. With so much work to be done, it was hard for the team to meet sponsorship goals without a little outside help. When planning for the November 2009 event began, the tournament committee knew it would need to enlist the help of a marketing firm experienced in campaign management. To help ensure event success, the Knoxville Challenger team hired Pyxl.
Pyxl worked with the Knoxville Challenger to develop a campaign plan for the event from beginning to end. The Pyxl team began by designing the event's logo and a professional sponsorship packet and then assisting the Challenger committee in attaining sponsors. Pyxl also developed a dynamic website, consulted on high-level strategy, and assisted in implementation of social media and public relations outreach, including Twitter and Facebook campaigns.
With Pyxl's help, the Challenger committee has been able to break its fundraising goal by over 200% each year since 2009, raising hundreds of thousands of dollars in cash and in-kind donations -- most of which has been donated to the Helen Ross McNabb Center, a regional not-for-profit organization that has provided quality and compassionate mental health care, addiction and recovery and social services to those in need within the Knoxville community since 1948.
URL: http://www.knoxchallenger.com
Scope: marketing strategy, branding, graphic design, web development, public relations, social media
"We create, execute and manage social media campaigns for nearly all of our clients, so we felt like this was an opportunity for us to tap into our own expertise to help us name our rapidly growing company. Companies spend hundreds of thousands of dollars renaming using conventional agency approaches. We thought this was a chance to prove that naming can be done more effectively and efficiently using the power of a focused social media campaign."
- Brian Winter, Founder of Pyxl
After a year of major growth within the company - from a traditional advertising agency to a full-service digital marketing services firm specializing in strategy, online branding, campaign management, social media, public relations, graphic design and web development - the team at Pyxl (formerly Image Communications) decided it was time to rebrand the company and to give it a new name that better matched the expanded capabilities and new focus of the company.
To put a creative, new spin on the naming process, while saving the team time and money, Pyxl created the Help Us Name Us contest.
The contest reached participants from all 50 states, 52 countries and 6 continents. It reached thousands of people and generated thousands of name submissions from people of all walks of life - all in only a two week time period. This process showed the rapidly expanding social media market taking hold all over the world and showed the power of a well-organized plan to create an online brand from the ground up. By using crowdsourcing as a way to make a normally time consuming and cost prohibitive naming process streamlined and efficient, the team was able to show the power and value that exists in the online community.
The contest was simple: visitors to the HelpUsNameUs.com website could enter their name ideas. The team would then narrow down their favorites and allow users to vote. In the end, two people would win an Amazon Kindle2 - the person who submitted the winning name and someone randomly chosen from the pool of voters.
URL: www.helpusnameus.com
Scope: marketing strategy, graphic design, web development, public relations, social media
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