Expertise
Through technology, the marketing landscape is changing. Today, there are over 2 billion Internet users worldwide, and one-third of US consumers spend more than 3 hours online everyday. All the while, 86% of people admit they skip TV ads, and 44% of direct mail never gets opened. The Internet has fundamentally changed the way people live their lives. Let's face it - with over 75% of US adults using the Internet for everything from research and shopping to socializing and connecting online - companies today need to effectively focus their marketing dollars online to better reach this increasingly important market segment, and Pyxl can help you do it.
At Pyxl, we specialize in building digital brands. We’ll work with you to create your digital marketing strategy and determine the best tactics to enable you to achieve your unique goals.
Generally, we start with a website, mobile application and/or web application designed and developed by our award-winning team. Then, we work with you to utilize our team’s vast skill-set in digital marketing and communications to meet your goals. Whether it’s a unique integrated marketing campaign, public relations initiatives, social media outreach, search engine optimization or search engine marketing, we have a team with a track record of creating highly successful marketing projects in an efficient way.
We call it expertise because it’s what we're best at. We are seasoned experts in combining sound marketing strategy with innovative web technology to successfully help our customers with marketing strategy, graphic design, web, application and mobile development, digital communications, social media and search engine marketing. Don't just take our word for it, click around to learn more about some of the great work we've been doing lately.
If you're interested in learning more about digital marketing, be sure to read our free white paper, "What is Digital Marketing?"
Expertise
We understand that good marketing begins with a great strategy that aligns your business goals with your marketing initiatives. We know how to create a long-term plan for the long-term success of your business, and we do it based around the philosophy that business can be done better online using new approaches that are vastly more measurable than anything before. We design digital marketing plans to bring clarity to the black box of marketing.
Developing a successful marketing campaign requires careful planning matched with proven techniques. We provide the expertise to develop, optimize, execute and evaluate your marketing campaigns - from beginning to end, all at a fraction of the cost of maintaining an in-house marketing team. It all begins with our consultative approach, during which we work with you to build a timeline of activities and specific messaging. From there, we fully manage the campaign - from design to reporting - which lets you focus on other parts of your business as you use us as a flexible on-demand provider to free up your resources and achieve better results. At Pyxl, we know how to get the right message to the right person at the right time to ensure the highest response rates.
Our strategy team will work with you to reexamine your approach to the market and help you identify ways in which you can efficiently approach your target market. In order to make sure you are positioned to achieve the results you want, we create a strategy that utilizes our expertise in digital marketing to help you create the plan to achieve the results you want. We are a new brand of marketing services firm based solely on achieving measurable results for our customers.
Expertise
One of the best ways to present your message or product to your audience is through effective design. We know that there are many talented designers out there, but we believe our design team is the best at creating visual elements that are in line with your business goals and designed to build your brand.
After all, where would our business expertise be without the award-winning creative genius required to deliver the message? From designing branding elements to websites and applications to flash videos and more, our creative team is the one that turns your campaign plans into reality.
We work to make sure that the visual representation of you and your business is designed to highlight your strengths and communicate the right message to your target audience.
With our focus on digital methodology, you can be sure that our projects are designed to give the best user experience. We focus on creating end products that are cost effective and delivered on time. And did we mention that our own website design won a Gold ADDY award?
Need more proof? Check out our online portfolio.
Expertise
Having an online presence is one of the most important aspects of building a brand. Today, a company without a website loses credibility and sales. But just having a site is not enough - a poorly designed and developed site can cause more damage than not having one at all.
At Pyxl, we’ve built our entire business around the power of effective websites and applications. We understand the complexity of web development and can help you achieve marketing success by building you a site and/or application that balances technology and design with an effective user experience that meets your business needs, on time and on budget.
From creating microsites to custom-developed websites and web applications, to integrating ecommerce functionality, and everything in between, our development team can develop a site suited to meet your unique needs.
As a platform and technology neutral company, we understand that technology is not one-size-fits-all. While we’re experts in working with a variety of platforms and technologies, including MODx, Joomla!, Magento, Wordpress, Microsoft .net, ExpressionEngine and Telerik, we will always work with you to develop on whatever works best for you. And because technology is always changing, Pyxl approaches development with the attitude that it is a continuum of various technologies for various needs. Did we mention we can develop for mobile devices too?
Check out our online portfolio to see some of the websites and applications our team has developed.
Expertise
With 5.3 billion people using mobile devises worldwide, it's becoming increasingly more important to reach your audience where they are - on their iPhones, Androids, Blackberries, Palms and more. Pyxl understands mobile - from developing a mobile version of your website to building a fully-functional mobile application, and everything in between. We can help you expand into the mobile era.
In an average month, 31.1% of U.S. mobile subscribers (or about 73 million people) used their phone's browser to surf the web. And while two-thirds of mobile devices worldwide have web capabilities, the mobile web does not operate like the classic web. Instead, many devices offer minimal browsers which struggle to render standard web pages.
Even for the 45.4 million people in the U.S. who use smartphones with full browsers, viewing content can be difficult. It's essential for companies to adapt web content to work across specific mobile devices and develop mobile versions of their websites.
We understand the mobile web and the complexities in designing and developing for it and can help you make your website mobile. Take a look at the mobile website we developed for Carpathia Hosting.
Looking to build a mobile application? With 29.8% of the U.S. mobile audience (or about 70 million) using their mobile devices to download and use apps, there is a unique opportunity for businesses to provide value to their customer base. From improving customer engagement and brand awareness to potentially driving new revenue, a mobile app can be of benefit to many businesses.
But how do you create one? From strategy all the way to design and development, we understand that no two platforms are alike - our team has experience with iPhone, Android and Blackberry - enabling you to reach your market on the phones they use.
If you’re interested in seeing a examples of our work, visit our portfolio.
Expertise
Long gone are the days of traditional public relations. In today's PR 2.0 world, a company's "publics" mean more than just the media gatekeepers, and have expanded to include the likes of journalists, bloggers, consumers, employees, investors and more. Today’s consumers are influenced in a variety of ways – through their favorite blogs, the information they find in search results, the online reviews they read, what people are saying on social media, the list goes on. It’s not just about getting an article in the local newspaper anymore.
At Pyxl, we map patterns of influence to identify what or who exactly is influencing our clients’ target markets. Then, we use this insight to determine how best to engage with these influencers, building awareness and brand advocacy around the companies we represent.
Public relations is all about relationships with key audiences, and Pyxl’s digital public relations service offering leverages new media, traditional media, search engines and the social web as channels of communication, engagement and influence. We strive to build and foster these important relationships to ensure positive perceptions and real results.
Pyxl offers a full range of strategic digital public relations services to a broad scope of companies, from established brands to venture-backed startups within a variety of industries. We provide clients with an ongoing mix of programs based on their needs, marketing agendas, budget and timeframe. We regularly monitor, measure and modify our services to ensure that they meet client objectives and maximize our clients’ PR investment, and we always report on what we’re doing and how effective it is.
We bring about fresh, new ideas that appeal to our clients and their target consumers, while our familiarity with social trends and new media help to spread our clients’ messages on a global scale.
Read a case study to see how we drove over 16 million online impressions for Carpathia Hosting and Citrix using public relations and social media.
Expertise
If the past few years have taught us anything, it’s that social media is not a fad; it’s a revolution. In today's Web 2.0 world, your customers expect to develop a more personal and interactive relationship with your organization. And while they may not even realize it, companies not actively engaging are saying something about their willingness to connect on consumers’ terms. Did you know that nearly 2/3 of US Internet users regularly use a social network, regardless of age? In fact, 63% of companies using social media say it has increased marketing effectiveness, among other benefits. But while many companies are rushing to use Facebook, Twitter and other options, we take a focused, results-driven approach that is less about keeping up with the market and more about using new technology to help you achieve your goals.
Whether you are looking to shape public opinion about your product or create positive awareness among your users online, social media provides an opportunity to speak directly to your consumer base and increase the number of impressions you make on your audience.
However, having a successful social media presence is more than simply a short-lived burst of activity. Instead, it’s about building and fostering sustained relationships for the long-term. We understand many companies don't have the resources to devote to a full-time social media specialist. For companies like this, Pyxl can provide professional support for a flexible budget. From social media strategy to account setup, management, consulting, brand monitoring, analysis and tracking, our team can work with you as much or as little as you need, proving to be an invaluable resource for your online presence.
Through social mediums like Twitter, Facebook and YouTube, on blogs and forums, through pay-per-click advertising and on social news and bookmarking sites, we'll help you form valuable relationships with your current and potential customers and help increase traffic to your online properties.
For more information, check out a case study about our Help Us Name Us project, which reached thousands of people from all 50 states, 52 countries and 6 continents using only social media.
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