The University of Tennessee Band Program is one of the most prestigious university band programs in the United States. Founded in 1869, the program is known for both its outstanding concert and athletic organizations. The University of Tennessee Bands have performed across the country in a variety of venues. 

Dr. Gary Sousa, Band Director selected Pyxl (then Image Communications) to recreate the logo for the University of Tennessee bands as something that was more representational of the group. The design features a trumpeter in the UT band uniform, in the traditional Tennessee Vol orange.

The design garnered a 2009 Knoxville ADDY Award for the Pyxl Team.

For the 2011 Consumer Electronics Show, the Pyxl team wanted to find a way to leave our mark on attendees of the official CES tweetup. To do this, we designed these SHAR3D t-shirts to distribute to tweetup guests. Playing off the current buzz around 3D technology, the design is fun yet appealing to the tech-savvy attendees of CES.

Produced by the Consumer Electronics Association (CEA), the International CES is a major technology-related trade show held each January in Las Vegas, Nevada, traditionally hosting over 100,000 people. With more than four decades of success, the CES reaches across global markets, connects the industry and enables consumer electronics innovations to grow and thrive.

To launch the Knoxville chapter of the Social Media Club, Pyxl designed this lively poster to promote the group’s Official Launch Party and to be shown during the event.

Social Media Club Knoxville is a networking organization for Knoxvillians currently using social media personally and professionally, and those seeking to learn. SMC Knoxville is a chapter of the international SMC headquartered in San Francisco, Calif. SMC is a non-profit organization designed to promote media literacy, support sharing among practitioners, encourage adoption of industry standards, and promote ethical practices through discussion and actions.

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Client: Howard Baker Center

In Knox County, Tennessee, finding and training experts and support staff needed to operate polling stations is a challenge each election. To meet this challenge, Pyxl partnered with the Howard H. Baker Jr. Center for Public Policy and the Knox County Election Commission to develop a website, online training videos and an awareness campaign on three college campuses to recruit and train at least 200 college students to be poll workers in Knox County on election day.

The result of the campaign included 3,000 visits to the website and 295 registered poll workers. Of the registered poll workers, 91 percent listed that they were currently enrolled in college.  By signing up 269 college students, Pyxl exceeded our goal by 34 percent.

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As a company that currently handles over 1 percent of all international Internet traffic, Carpathia Hosting provides hosting and managed services to some of the largest content providers on the Internet and, in recent years, has become one of the hosting industry’s superpowers.

Since 2008, Pyxl has assisted Carpathia in a variety of marketing-related tasks, essentially serving as the company’s outsourced marketing team.

In late 2009, Pyxl worked with Carpathia to design and develop the latest version of Carpathia’s website. Organized around a sun and satellite model, Pyxl created Carpathia's main site to be very focused with simple navigation, ensuring a user-friendly experience. Off this main site, the team developed satellite "microsites" discussing each of Carpathia's major solutions, allowing current and future customers to find all the information they need in the easiest manner possible.

With more than four decades of success, the International CES is the world’s largest consumer technology tradeshow. It unites more than 140,000 retail buyers, distributors, manufacturers, market analysts, importers, exporters and press from 140 countries.

In 2010, Pyxl was chosen to redesign and develop the official CES website, CESWeb.org. Pyxl worked hand-in-hand with the Consumer Electronics Association’s (CEA) technical staff, creating a high-quality website reflective of the large and reputable international event. Pyxl's team seamlessly integrated the new website into CEA's current content management system, incorporating new functionality and social media integration.

As both the largest travel center chain in the US and the largest purveyor of over-the-road diesel fuel in the country, Pilot Flying J is an international company with an expanded network of approximately 550 interstate travel centers and travel plazas.

In 2010, Pyxl was hired to design and develop PilotFlyingJ.com, the official web presence of the company after the mid-2010 merger of Pilot Travel Centers and Flying J. Pyxl worked with Pilot Flying J to launch a dynamic, user-friendly online destination to support the Pilot Flying J brand. This included the creation of a full scale website, a website optimized for the iPad and a mobile version optimized for iPhone and Android devices.

Pyxl’s online strategy used the best parts of web development, mobile accessibility, social media and the internal applications used by Pilot Flying J to increase the brand’s penetration online.

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FlutterToday is a locally owned and operated online community that gives users one deal a day to restaurants, bars, nightspots, attractions and events in East Tennessee.

Pyxl worked with FlutterToday to launch the company’s web presence. The website, which was built on the MODx content management system, allows site managers from the FlutterToday team to update content on the site quickly and easily without having to use code. This feature empowers clients to update their own site content and greatly reduces costs.

 

ReelTime Golf is a service that allows students of PGA pro golfers to review their golf lesson videos online, at any time from most Internet-enabled devices.

To help launch ReelTime Golf, Pyxl's design team created the ReelTime Golf logo, which features imagery that truly conveys what the service is about.

 

In association with the Consumer Electronics Association (CEA), Pyxl was contracted to create the official social media destination of the 2011 Consumer Electronics Show (CES) – Social Circle. Before designing and developing the web presence, Pyxl designed the Social Circle logo.

The logo was based around 3 major influences: the CES logo, keeping with the same overlaid colors and clean lines for brand association; the "chat" boxes in a circle denote dimension and interactivity, appropriate for the application because it's all about CES fans & industry leaders communicating globally; and the cylindrical shape are reminiscent of trade show signage and are meant to remind the audience of the large-scale circular displays seen all around CES.

After a year of significant growth, Carpathia Hosting needed to overhaul its brand. What was once an emerging technology company evolved to become a hosting superpower responsible for handling 1 percent of all international Internet traffic, and the Carpathia management team knew that its brand would need to be redesigned in order to reflect the growth of the company and the breadth of offerings it had developed.

Prior to re-designing and developing the company’s corporate web presence, Pyxl worked with Carpathia to design the latest version of its logo -- a design representative of the direction the hosting company had grown in.

FlutterToday is a locally owned and operated online community that gives users one deal a day to restaurants, bars, nightspots, attractions and events in East Tennessee.

Prior to its launch, Pyxl worked with FlutterToday to design the company’s logo. Designed to be playful, lively and abstract, the broken lines in the logo signify coupon lines made by the butterfly.

 

FlutterToday is a locally owned and operated online community that gives users one deal a day to restaurants, bars, nightspots, attractions and events in East Tennessee.

Prior to its launch, Pyxl worked with FlutterToday to design the company’s logo. Designed to be playful, lively and abstract, the broken lines in the logo signify coupon lines made by the butterfly.

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KNOXPOP (Knoxville Power of Photography) is a charity organization created to allow the Knoxville community to utilize the talents of the growing photography community for the sake of bringing joy to the neighborhood and giving them a voice through the art of photography.

To help the non-profit organization, Pyxl created the KNOXPOP logo pro bono. The symbol includes the concepts of both photography and charity. The soft neutral color palette and clean lines are meant to represent modern photography.

A USTA Pro Circuit event, the Knoxville Challenger has a proven track record of drawing the new wave of top tennis athletes and offers $50,000 in prize money each year. Since 2009, Pyxl has worked as the official marketing partner of the Knoxville Challenger.

Prior to the 2009 event, Pyxl designed a new logo for the Knoxville Challenger. The logo incorporates two symbolic items: the Knoxville Sunsphere and a tennis ball, which together represent the local angle of this USTA event.

When Social Media Club Knoxville began planning the inaugural Social Slam, a one-day social media conference to be held in Knoxville, the organization knew it would need a logo in order to promote the event on a national level.

Pyxl worked with Social Media Club Knoxville to design a professional yet fun logo with the emphasis on the evolution of digital media for business. This was a movement of social media, so the brand design was created to be contemporary with a subtle vintage typeface to hint at the historical development within interactive communication and the development into social media for today.

Half Off Depot, a social commerce company with operations around the world, chose Pyxl to deliver a variety of integrated marketing services, including the creation of an animated video for use on the company’s website and social media outlets.

Concepted, designed and animated by the Pyxl team, the Half Off Depot video was created to assist Half Off Depot in getting more businesses to participate in the service. Animated in Adobe After Effects, the informative video was optimized for the web and pairs nicely with Half Off Depot’s other awareness initiatives.

As a company that currently handles over 1 percent of all international Internet traffic, Carpathia Hosting provides hosting and managed services to some of the largest content providers on the Internet and, in recent years, has become one of the hosting industry’s superpowers.

In February 2011, Carpathia announced a very large-scale partnership with data center provider, Equinix. To further promote the announcement, Pyxl created an animated video for use on both companys’ websites, press materials and social media outlets. Concepted, designed and animated in Adobe After Effects, the informative video was optimized for the web and pairs nicely with Carpathia’s other announcement initiatives.

As both the largest travel center chain in the US and the largest purveyor of over-the-road diesel fuel in the country, Pilot Flying J is an international company with an expanded network of approximately 550 interstate travel centers and travel plazas. 

After the mid-2010 merger of Pilot Travel Centers and Flying J, the Pyxl team was hired to work with Pilot Flying J on the launch of the company’s Frequent Fueler Advantage loyalty program, including the creation of an animated video to help with promotions.

Concepted, designed and animated in Adobe After Effects, the informative video was optimized for the web and pairs nicely with Pilot Flying J’s other outreach initiatives.

After designing and developing the latest version of Carpathia Hosting’s website, the Pyxl team also utilized their expertise in mobile by designing and developing a smartphone optimized version of the site. While the mobile-enabled site is not a full recreation of the site, its clean interface allows iPhone and Android users to view the slimmed down version of the site on-the-go.

As a company that currently handles over 1 percent of all international Internet traffic, Carpathia Hosting provides hosting and managed services to some of the largest content providers on the Internet and, in recent years, has become one of the hosting industry’s superpowers.

As consumer demand for convenience continues to rise, more and more companies are seeing the necessity in releasing mobile applications to improve customer engagement. To help Half Off Depot better engage with its loyal customers, Pyxl designed and developed the company’s official application for iPhone, iPad and iPod Touch.

The app, which is currently available for free download in the Apple App Store, enables deal seekers to browse discounts from 50-90 percent off at shops, restaurants, bars, attractions and events in their respective cities on-the-go. The new app allows users to access Half Off Depot’s virtual shopping mall of discounts, with the option to purchase deals in just one click. 

The app integrates directly into Magento Enterprise, the ecommerce platform used by Half Off Depot, was constructed using Objective-C, and communicates to Half Off Depot’s live site using PHP. By tying directly into Half Off Depot’s website, the ecommerce app is able to show real-time product availability. 

Kyoo is a dynamic data visualization product that intelligently finds, indexes and aggregates social content from around the web on one easy-to-digest visual dashboard.

When the Pyxl team first designed and developed Kyoo, they knew its logo would have to stand out. Pyxl's team designed a professional yet fun logo with the emphasis on the different “kyoos” overlapping and linking together. Because many social media products and services place large emphasis on iconography, the team also created the recognizable "K" icon.

Our design team created Boyd's Jig & Reel website to bring to life the Scottish pub and its culture online. They started with an antique-looking wood background, and followed with Gaelic type and Scottish imagery to help maintain the originality.  

The Pyxl team worked with The Boyds to make the website and experience that included everyone and helped educate people on the Scottish culture.

The unique, yet traditional feel of this website will be a home base for customers to return and stay involved thanks to its cool functionality. In addition, because the site was built in the MODx Content Management System, the Boyd’s team can easily edit the content and add events without the use of code.

Designed to revolutionize the way news is consumed, Kyoo.com is a constantly updated content aggregation website that dynamically displays social content, images and videos surrounding a variety of topics, each on an easy-to-use visual dashboard. Kyoo Channels offers an interconnected network of channels, each displaying the online buzz surrounding a specific topic – from Twitter, Facebook, Flickr, YouTube, social bookmarking websites, major news sources and blogs.

Built on the Kyoo Aggregation Platform, this innovative, free website enables users to easily follow and interact with the online buzz surrounding popular trends and hot topics – from viral to political – as they happen, all from a single webpage.

Pyxl designed and developed Kyoo Channels in its entirety, from the homepage slides to the individual channels.

Designed to revolutionize the way news is consumed, Kyoo.com is a constantly updated content aggregation website that dynamically displays social content, images and videos surrounding a variety of topics, each on an easy-to-use visual dashboard. Kyoo Channels offers an interconnected network of channels, each displaying the online buzz surrounding a specific topic – from Twitter, Facebook, Flickr, YouTube, social bookmarking websites, major news sources and blogs.

Built on the Kyoo Aggregation Platform, this innovative, free website enables users to easily follow and interact with the online buzz surrounding popular trends and hot topics – from viral to political – as they happen, all from a single webpage.

Pyxl designed and developed Kyoo Channels in its entirety, from the homepage slides to the individual channels.

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Cedar Springs Presbyterian Church is a local church that emphasizes its community culture. Pyxl worked with Cedar Springs Presbyterian to design and develop its new website to reflect the community approach.  The website features a community portal, where members and non-members can find opportunities to connect and come together through either social media or small groups.

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Gray Stone Advisors, formed in 1996, helps organizations enhance their performance and manage significant change. Specializing in Private, Business and Commercial Aviation, as well as Specialty Retailing and Wholesale Distribution, its professionals have the passion and talent to assist successful organizations achieve the next level of excellence and transform underperforming organizations into highly efficient operations.

Because the company's leaders present often on their service offering and why it's important, they wanted a compelling video to add to their presentation deck. Concepted, designed and animated in Adobe After Effects, this informative video was optimized for the web and PowerPoint and pairs nicely with Gray Stone's other outreach initiatives.

The proliferation of social media content online has created challenges for brands in aggregating and displaying content in a unified, visual space on the web. Kyoo Business, created by Pyxl, provides a unique, integrated experience that allows organizations the ability to display the online buzz surrounding a specific topic – from Twitter, Facebook, Flickr, YouTube, Google News and social bookmarking websites – all from one single webpage.

Designed to be both public facing and for internal use, Kyoo Business provides both an interactive front end and administrative dashboard, which gives authorized users the ability to focus on a specific topic and to place keyword filters to make sure the data shown on the front end is relevant and timely. With easy-to-use controls that require no code knowledge, managers can directly impact what is shown on the front-facing page. The administrative dashboard also provides reporting that answers the questions, “What is the potential reach of a topic?” and “Who is talking about my product with the most influence?”

The proliferation of social media content online has created challenges for brands in aggregating and displaying content in a unified, visual space on the web. Kyoo Business, created by Pyxl, provides a unique, integrated experience that allows organizations the ability to display the online buzz surrounding a specific topic – from Twitter, Facebook, Flickr, YouTube, Google News and social bookmarking websites – all from one single webpage.

Designed to be both public facing and for internal use, Kyoo Business provides both an interactive front end and administrative dashboard, which gives authorized users the ability to focus on a specific topic and to place keyword filters to make sure the data shown on the front end is relevant and timely. With easy-to-use controls that require no code knowledge, managers can directly impact what is shown on the front-facing page. The administrative dashboard also provides reporting that answers the questions, “What is the potential reach of a topic?” and “Who is talking about my product with the most influence?”

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When Social Media Club Knoxville and the Public Relations Society of America planned to bring social media expert Brian Solis to speak in Knoxville, Pyxl's team designed this creative promotional poster.

Social Media Club Knoxville is a networking organization for Knoxvillians currently using social media personally and professionally, and those seeking to learn. SMC Knoxville is a chapter of the international SMC headquartered in San Francisco, Calif. SMC is a non-profit organization designed to promote media literacy, support sharing among practitioners, encourage adoption of industry standards, and promote ethical practices through discussion and actions.

Social Media Club Knoxville is a networking organization for Knoxvillians currently using social media personally and professionally, and those seeking to learn. SMC Knoxville is a chapter of the international SMC headquartered in San Francisco, Calif. SMC is a non-profit organization designed to promote media literacy, support sharing among practitioners, encourage adoption of industry standards, and promote ethical practices through discussion and actions.

For the organization's Winter Panel on social media ethics, Pyxl designed this promotional poster.

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Social Media Club Knoxville is a networking organization for Knoxvillians currently using social media personally and professionally, and those seeking to learn. SMC Knoxville is a chapter of the international SMC headquartered in San Francisco, Calif. SMC is a non-profit organization designed to promote media literacy, support sharing among practitioners, encourage adoption of industry standards, and promote ethical practices through discussion and actions.

Shortly after the launch of the social network Foursquare in Knoxville, Pyxl designed this fun and creative poster to promote SMC's event on the topic.

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For nearly 100 years, the Whirlpool brand has helped people all over the world find better ways to take care of household taskswith advanced technology and superior products.

The Whirlpool Business Travel Center approached Pyxl in need of a simple yet strong poster design to promote its Travel Center capabilities in its many locations around the world. The poster's dynamic composition features global air travel and calls out the company's mission and business values of “Best-in-Class” experiences. 

To celebrate having been in business for three generations, B&T Distributing contracted Pyxl to design a new, modern logo that matched its history, expertise and entire product offering. 

The logo was designed to reflect B&T Distributing's timeless history while imparting a bold, memorable impression. The clean lines and rich colors helped to create a sophisticated feel, representing both B&T Distributing's goal to be the leader in its field and the chic aesthetic appeal that marks the alcohol industry in general.

In association with the Consumer Electronics Association (CEA), Pyxl was contracted to create a photo contest for the 2011 Consumer Electronics Show (CES). The contest was designed for CES attendees to submit photo entries in categories such as travel, people, pets and cell phone pictures. Pyxl designed the site with clean typefaces and high contrast imagery to emit a sense of excitement. To support the contest, Pyxl custom developed a PHP form that allowed participants to submit their photos. The system then stored their information and photos to be judged at a later date.

After the top 5 photos in each category were selected, the site was rebuilt to show the photos and give site visitors the ability to vote using a custom-built voting system. After winners were selected, the site was once again rebuilt to highlight the grand prize winner, category winners and honorary mentions in each category. 

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The Consumer Electronics Association (CEA) wanted to create an online resource where consumers could learn to be both tech-savvy and environmentally friendly. To assist, Pyxl designed and developed CEA Greener Gadgets to teach others how to calculate their energy usage so they know when it is time to get a new product or appliance and where to recycle their old ones. 

In order to do that, the Pyxl team developed two custom web applications. The first web app is an in-depth energy calculator. It clearly illustrates a consumer’s usage and details costs for their energy bills monthly and yearly. Users go in and input their usage of a certain electronic and calculate how much they are spending versus how much they could save. The second web app is an electronics recycling locator. Users put in their zip code, and it brings up the closest electronics recycling locations. 

With consumer demand for on-the-go access to information increasing, Pilot Flying J wanted to create an all-encompassing mobile application for its customers. Pyxl designed the company’s official application for iPhone, iPad and iPod Touch based on Pilot Flying J’s current website design.

This app is currently available for free through the Apple App Store. It allows customers to get a bird’s eye view of Pilot Flying J locations all over North America, as well as the current fuel prices at each respective station. In addition, customers can see instant stats on their Pilot Flying J loyalty accounts, including total points, shower credits, balances and rewards. By tying directly into Pilot Flying J’s website, the app is able to connect to all news and social media accounts for direct interaction.