The Blog
Pyxl Insights
The latest insights on digital strategies, marketing best practices, industry trends, and more.
4 Questions To Ask When It Comes To Social Media Marketing
May 10, 2022 | 4  min

It seems like every week there‚Äôs a new, exciting feature unveiled for social media platforms. Between live broadcasting and customer service-focused options to augmented reality ...   Read more

author Allegra Korver
Latest Trends and Insights
Best Practices to Maximize Conversions in Paid Media
Apr 07, 2022 | 5  min

A conversion happens when a visitor to your website completes a desired action. In other words, it is when a customer undertakes a certain action ...   Read more

author Pramita Pramod
Best practices for Increasing Engagements in Paid Social Media
Apr 07, 2022 | 5  min

It’s true that organic social media is a cost-effective marketing strategy, but it’s difficult to reach a large audience exclusively through organic means. Because of ...   Read more

author Pramita Pramod
How to Personalize Your PPC Strategies
Mar 14, 2022 | 4  min

Pay-per-click (PPC) is a type of digital advertising in which an advertiser pays only when users click on their advertisements. This form of advertising is ...   Read more

author Pramita Pramod
How to Increase Reach in Paid Media Ads
Mar 04, 2022 | 7  min

When it comes to paid media, there are so many different channels, platforms, and goals to consider to ensure you’re spending the right time and ...   Read more

author Pramita Pramod
Facebook Insights: Distinguishing Reach vs. Engagement
Feb 04, 2022 | 3  min

The world of Facebook Insights can get confusing, especially considering the increasingly specific metrics available, like total reach, post reach, page likes, visits and engagement. ...   Read more

author Kati Fredericksen
Is Your Brand Messaging Getting Across?
Jan 18, 2022 | 3  min

According to research, 81% of consumers said that they need to be able to trust the brand in order to buy from them. When considering ...   Read more

author Pyxl Communications
Top 15 Digital Marketing & Sales Strategies to Implement in 2022
Dec 08, 2021 | 7  min

2021 brought a year of change and innovation. In the past year, we have seen a dramatic change in the way people consume their media, ...   Read more

author Kati Fredericksen
Guide to Facebook Marketing Optimization in 2022
Nov 21, 2021 | 5  min

Facebook has the largest number of social media users with over 2.89 billion monthly active users ranging from 13-65 years old as of 2021, making ...   Read more

author Laura Reyes
Paid Media KPIs to Help Measure Advertising ROI
Oct 28, 2021 | 7  min

What are Paid Media KPIs? A brand or business investing in paid media should know how well its marketing efforts and strategies are working. The ...   Read more

author Pramita Pramod
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