The Blog
Pyxl Insights
The latest insights on digital strategies, marketing best practices, industry trends, and more.
Scale Your Multiple Branded Business With One CRM Using HubSpot ‘Business Units’
Apr 28, 2022 | 4  min

Customer relationship management (CRM) platforms are used by most businesses to manage and maintain their contact databases, retain and acquire clients, and streamline business efforts. ...   Read more

author Pramita Pramod
STRATEGY
Latest Trends and Insights
Buyer Personas for Healthcare Digital Marketing
Apr 19, 2022 | 3  min

In the realm of healthcare digital marketing, it’s incredibly important to define your “healthcare buyer personas” before diving headfirst into a full-fledged digital or inbound ...   Read more

author Pyxl Development
Best Practices to Maximize Conversions in Paid Media
Apr 07, 2022 | 5  min

A conversion happens when a visitor to your website completes a desired action. In other words, it is when a customer undertakes a certain action ...   Read more

author Pramita Pramod
Best practices for Increasing Engagements in Paid Social Media
Apr 07, 2022 | 5  min

It’s true that organic social media is a cost-effective marketing strategy, but it’s difficult to reach a large audience exclusively through organic means. Because of ...   Read more

author Pramita Pramod
7 Secrets to Successful Video Marketing in Higher Education
Apr 06, 2022 | 3  min

The first step in the content marketing delivery process is to choose the right medium for distributing the content. What will your audience respond to? ...   Read more

author Pyxl Development
How to Personalize Your PPC Strategies
Mar 14, 2022 | 4  min

Pay-per-click (PPC) is a type of digital advertising in which an advertiser pays only when users click on their advertisements. This form of advertising is ...   Read more

author Pramita Pramod
How to Increase Reach in Paid Media Ads
Mar 04, 2022 | 7  min

When it comes to paid media, there are so many different channels, platforms, and goals to consider to ensure you’re spending the right time and ...   Read more

author Pramita Pramod
Brand Refresh vs. Rebrand: What’s the Difference?
Feb 28, 2022 | 3  min

Regardless of whether you’re a company, organization, or individual, your brand is a huge part of who you are. Your brand isn’t just your logo, ...   Read more

author Pyxl Development
How to Create Brand Imagery
Feb 16, 2022 | 4  min

Imagery is a key part of your holistic brand experience. It affects not only how a brand looks physically, but how customers perceive it intrinsically. ...   Read more

author Pyxl Communications
How the Psychology of Color is Impacting your Brand
Feb 13, 2022 | 3  min

No matter how long your organization has been in business, it’s important to incorporate colors throughout your presence that will enhance and define your brand. But ...   Read more

author Pyxl Communications
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