Customer relationship management (CRM) platforms are used by most businesses to manage and maintain their contact databases, retain and acquire clients, and streamline business efforts. ... Read more

In the realm of healthcare digital marketing, it’s incredibly important to define your “healthcare buyer personas” before diving headfirst into a full-fledged digital or inbound ... Read more






A conversion happens when a visitor to your website completes a desired action. In other words, it is when a customer undertakes a certain action ... Read more






It’s true that organic social media is a cost-effective marketing strategy, but it’s difficult to reach a large audience exclusively through organic means. Because of ... Read more






The first step in the content marketing delivery process is to choose the right medium for distributing the content. What will your audience respond to? ... Read more






Pay-per-click (PPC) is a type of digital advertising in which an advertiser pays only when users click on their advertisements. This form of advertising is ... Read more






When it comes to paid media, there are so many different channels, platforms, and goals to consider to ensure you’re spending the right time and ... Read more






Regardless of whether you’re a company, organization, or individual, your brand is a huge part of who you are. Your brand isn’t just your logo, ... Read more






Imagery is a key part of your holistic brand experience. It affects not only how a brand looks physically, but how customers perceive it intrinsically. ... Read more






No matter how long your organization has been in business, it’s important to incorporate colors throughout your presence that will enhance and define your brand. But ... Read more





