Blogging is a crucial piece of your digital marketing strategy. For businesses and marketers looking to promote their company, product or service, blogger outreach is a great opportunity! This cost-effective approach lets you build relationships with experienced, influential bloggers and delivers results that further generate brand awareness.

Connecting with just the right blogger not only increases visibility exponentially, but also opens the door to countless relationships with industry related readers who trust that reputable source. However, developing an effective blogger outreach program can seem like a daunting task.

To help jump start your blogger outreach program, here are six tips you can use when connecting with bloggers. Read more →

Did you know that mobile browsing is expected to surpass desktop-based Internet access over the next three to five years? With the use of mobile devices on the rise, specifically smartphones and tablets, it’s important to consider a mobile-friendly website, especially if SEO is essential to your digital marketing strategy – and it should be.

We’ve outlined a few ways responsive sites can improve SEO: Read more →

While generally classified as a social media site, Google is adamant that Google+ is more than a place for networking and video chats. After much hype before its release in 2011, most users would concur that Google+ has fallen flat. Users find its functions redundant in the face of similar social media sites they are more familiar with. While many enjoy its “hangout” feature, which allows users to video chat with multiple friends at once, it can hardly be considered a leader in social media because of that feature alone. Read more →

The time has finally come to announce Pyxl’s newest team member, Katie Lantukh!! Katie is our new production coordinator, where she handles our internal schedules, deliverables, process and quality control programs.

While Katie is an East Tennessee native, she earned her degree in communication and journalism from Berry College in Rome, Georgia. She went on to work as a production assistant, collaborating with producers at DIY network and HGTV. Katie has experience in social media, data analysis and customer service, giving her the trifecta of knowledge that enables her to ensure that all of Pyxl’s projects are produced efficiently, on time, within budget and to standard. Read more →

We’re excited to announce our upcoming FREE live webinar, “The Case for Responsive Websites: A Guide to Creating an Optimal Viewing Experience” on Thursday, June 27^th at 1:00 PM EDT. With over one billion smartphone users worldwide, mobile browsing continues to drastically increase, furthering the demand for a positive digital experience. Without knowing the next visitor to your site or the device they will be using, you can’t risk not having a mobile optimized site that gives consumers the ability to easily research and make purchases. Read more →

No one likes to admit they made a mistake, especially at work, but mistakes are bound to happen. They provide an opportunity to learn, can strengthen your skill set, and help you become a better designer by making you more aware. As a designer experienced in both freelance work and actively employed by a digital marketing firm – the key is to learn from your mistakes and teach others.

I’ve listed five common mistakes designers tend to make; hopefully sharing these will help you avoid sticky situations.   Read more →

Let’s face it: no matter how good your marketing is, you can’t affect what stage consumers are at in the buying process, especially when we’re talking B2B marketing, so the question is: how can you ensure your brand will be top-of-mind when it is time to make a purchase? By creating a comprehensive digital demand generation strategy!

This inbound marketing approach adds value to current and potential consumers with relevant content that helps them make decisions in the buying process while further educating them on your business, product or service. It provides an effective method to nurture leads until they’re ready to become customers, ultimately increasing sales.

Here’s how it works… Read more →

Did you know that roughly 46% of Internet users rely on social media when deciding to make a purchase? When current or potential customers enter keywords to find your company, product or service, it’s crucial for your business to show up on the first page of the search results. Developing a strategic marketing plan that combines social media and SEO can help you overcome this growing challenge.

Social media can be used to influence SEO by increasing ranking and building inbound links. I’ve listed five helpful tips that will show you how social media and SEO work together to produce an effective marketing strategy. Read more →

Pyxl is headed to St. Thomas, May 15^th – 18^th. The team will be taking some time to unplug, re-charge and generate some great discussions. We will all be back in the office on Monday, May 20^th with fresh, new creative ideas.

This opportunity comes around once a year, for all of our offices to come together as a team.  We really enjoy the work we do and in order to stay ahead and keep our clients at the forefront of their industries, sometimes we need to take a step back, brainstorm and look at things from a new angle.

The key to success is salt water – sweat, tears and the sea.

With a significant increase in both tablet and smartphone sales compared to desktop purchases, and the projected rise of mobile web use over the traditional desktop by 2014, mobile browsing is expected to surpass desktop-based Internet access within the next three to five years. Internet users are visiting your site from a variety of browsers and devices. Since you can’t predict who your next visitor will be or which device they’ll be using, companies should consider a responsive website — offering consumers versatility to conduct research and make purchases while on the go.

Reach your target audience effectively on the devices they use by developing one site that is compatible for all devices, which will help to deliver a positive digital experience, rather than creating device-specific sites. Want to learn more about responsive web design? Check out our most recent infographic: Read more →