No one likes to admit they made a mistake, especially at work, but mistakes are bound to happen. They provide an opportunity to learn, can strengthen your skill set, and help you become a better designer by making you more aware. As a designer experienced in both freelance work and actively employed by a digital marketing firm – the key is to learn from your mistakes and teach others.

I’ve listed five common mistakes designers tend to make; hopefully sharing these will help you avoid sticky situations.   Read more →

Let’s face it: no matter how good your marketing is, you can’t affect what stage consumers are at in the buying process, especially when we’re talking B2B marketing, so the question is: how can you ensure your brand will be top-of-mind when it is time to make a purchase? By creating a comprehensive digital demand generation strategy!

This inbound marketing approach adds value to current and potential consumers with relevant content that helps them make decisions in the buying process while further educating them on your business, product or service. It provides an effective method to nurture leads until they’re ready to become customers, ultimately increasing sales.

Here’s how it works… Read more →

Did you know that roughly 46% of Internet users rely on social media when deciding to make a purchase? When current or potential customers enter keywords to find your company, product or service, it’s crucial for your business to show up on the first page of the search results. Developing a strategic marketing plan that combines social media and SEO can help you overcome this growing challenge.

Social media can be used to influence SEO by increasing ranking and building inbound links. I’ve listed five helpful tips that will show you how social media and SEO work together to produce an effective marketing strategy. Read more →

Pyxl is headed to St. Thomas, May 15^th – 18^th. The team will be taking some time to unplug, re-charge and generate some great discussions. We will all be back in the office on Monday, May 20^th with fresh, new creative ideas.

This opportunity comes around once a year, for all of our offices to come together as a team.  We really enjoy the work we do and in order to stay ahead and keep our clients at the forefront of their industries, sometimes we need to take a step back, brainstorm and look at things from a new angle.

The key to success is salt water – sweat, tears and the sea.

With a significant increase in both tablet and smartphone sales compared to desktop purchases, and the projected rise of mobile web use over the traditional desktop by 2014, mobile browsing is expected to surpass desktop-based Internet access within the next three to five years. Internet users are visiting your site from a variety of browsers and devices. Since you can’t predict who your next visitor will be or which device they’ll be using, companies should consider a responsive website — offering consumers versatility to conduct research and make purchases while on the go.

Reach your target audience effectively on the devices they use by developing one site that is compatible for all devices, which will help to deliver a positive digital experience, rather than creating device-specific sites. Want to learn more about responsive web design? Check out our most recent infographic: Read more →

There are many ways to lead an organization and as a leader you may have a certain style, but with more than one way to lead efficiently, it comes down to the qualities you possess.  It’s easy to become overwhelmed with tasks at hand, project deadlines, endless meetings and financials to review. As a leader you must have a vision and sound decision-making skills. If you think about it, you see these skills are also equally important in making your marketing organization a market leader as well.

I’ve outlined seven traits business leaders should possess for strong business development to effectively achieve desired organizational goals. Read more →

Our employees are our most important assets, so finding the right ones needs careful consideration. It’s important that new hires have a passion for what they do and a constant desire to keep learning, in addition to being a good fit and the ability to get the job done.  So, before I interview I do my research to see what I can learn and ask the right questions to gage their true intentions and expectations.

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We’re excited to share our newest eBook, A Guide to Responsive Web Design, aimed at helping marketers better understand what it is and how it works. Additionally, our eBook covers what you need to know to be able to design and develop this approach to the web. A responsive site provides users with one website that seamlessly adapts and delivers an optimized viewing experience across a variety of devices consumers are using. Did you know 40% of Internet users prefer visiting a competitor’s site instead of using a website that isn’t optimized for their mobile device? Read more →

A logo is an instant reminder of a business, product or service, derived from brilliant concepts and careful execution. An effective logo has many qualities that make it distinct, relevant and visually stimulating. If designed correctly, one graphic can help to convey a company’s message and help to build brand recognition.

So, what are a few important elements you need to know when designing logos for businesses? We’ve listed a few tips our designers at Pyxl use when working with clients to develop a successful logo. Read more →

Oftentimes, the phrase “corporate giving” conjures up images of companies writing checks, hoping to make tax-deductible gifts before the end of the year. Although that’s a piece of the corporate philanthropy puzzle, it can mean much more than that. It definitely does at Pyxl.

One of our goals this year as a company is to increase our commitment to giving others our time, resources and skills. In the past, we’ve created websites for organizations like The Knoxville Challenger and Free Arts of Arizona, which has been fun for us, but this year we’d also like to spend time as a group working together in the communities in which our offices are located: Knoxville and Tempe. Read more →